Regional Sales Manager – Nordics

About Taiga 

Taiga is a Canadian company reinventing powersports with high-performance electric vehicles built for extraordinary environments. Built on a clean-sheet platform, our vehicles deliver industry-leading power-to-weight performance, advanced thermal systems, and connected technology. From premier ski resorts to pristine waterways, our snowmobiles and personal watercraft enable outdoor adventure without compromising the places they operate in. 

Role Overview

The Regional Sales Manager – Nordics is responsible for sales development, dealer network performance, and regional execution of Taiga’s sales strategy across Sweden, Finland, and Norway. Acting as Taiga’s primary sales representative in the region, the role works closely with dealers, distributors, fleet partners, and internal teams to drive sustainable wholesale and retail growth, ensure a premium customer experience, and support the adoption of Taiga’s electric powersports and marine products. The position combines strategic planning with hands-on dealer engagement within a collaborative, cross-functional organization. 

Key Responsibilities 

Regional Sales & Planning 

Deliver regional wholesale and retail sales objectives in line with approved plans and budgets 

Support execution of Taiga’s sales strategy across dealer, fleet, and D2C channels 

Contribute to annual planning, forecasting, and market assessments 

Monitor performance, identify risks and opportunities, and recommend corrective actions 

Support sustainable growth by balancing volume, dealer profitability, and long-term market development 

Dealer Network Management 

Manage and develop Taiga’s dealer network across Sweden, Finland, and Norway 

Support Network Operations with dealer recruitment, onboarding, and territory coverage 

Conduct regular dealer visits focused on sales performance, retail execution, training readiness, and customer experience 

Support continuous improvement of network quality and performance 

Retail, Training & Sales Support 

Support dealers with lead management, product demonstrations, and customer engagement 

Promote and support best practices in EV retailing, showroom presentation, and customer education 

Ensure dealers receive appropriate product, sales, and EV training in coordination with Sales, Aftersales and Network teams 

Act as a point of escalation for dealer and customer issues, ensuring timely resolution 

Marketing, Events & Market Insight 

Support local execution of marketing and go-to-market initiatives 

Participate in trade shows, demo events, dealer meetings, and customer experiences 

Monitor market, regulatory, and competitive developments and provide structured feedback to internal teams 

Qualifications & Experience 

Minimum 5 years’ experience in sales, dealer management, or business development 

Experience with dealer or distributor networks; powersports, marine, automotive, or EV preferred 

Strong relationship-building, communication, and negotiation skills 

Ability to work independently within a cross-functional, matrix organization 

Comfortable using CRM systems, reporting tools, and standard office software 

Structured, reliable, and proactive working style with high professional integrity 

Passion for outdoor recreation, sustainability, and electric mobility 

Fluent in English; Swedish, Finnish, or Norwegian is a strong advantage 

Willingness to travel regularly within the Nordic region and occasionally internationally 

Working Conditions 

Remote/home-office based within Sweden, Finland, or Norway 

Regional travel required (approximately 50–75%), primarily within the Nordics 

Occasional travel to Taiga headquarters and international events