Regional Sales Manager - Embedded / IPC

JOB BRIEF

The Regional Sales Manager (RSM) is a frontline outside sales role responsible for developing new customer accounts and expanding existing business within an assigned U.S. geographic region. The RSM will focus on qualifying and closing high-value opportunities (>$100K annually) through a combination of targeted prospecting, account development, and close collaboration with technical and internal resources. This role reports to the SVP of Sales and functions as a critical revenue generator in Axiomtek’s growth strategy.

ROLE OBJECTIVE

The objective of the RSM role is to drive revenue growth by actively prospecting, qualifying, and securing business from tier-one target accounts, with a minimum of 40% of new opportunities generated through self-directed efforts such as cold calling, trade shows, email outreach, and industry networking. The RSM is expected to manage the full sales cycle, build executive-level customer relationships, and effectively delegate smaller opportunities to inside sales or authorized partners. Success in this role depends on accurate forecasting, strategic account development, and close teamwork with cross-functional resources to deliver tailored solutions and ensure long-term customer satisfaction.

KEY RESPONSIBILITIES include the following. Other duties may be assigned.

Develop and manage a robust sales pipeline of opportunities >$100K annually.

Conduct outbound prospecting, networking, and follow-up of inbound leads from marketing and the company website.

Qualify leads, understand customer requirements, and guide technical discovery with the support of internal engineering and product teams.

Engage with senior-level stakeholders at target accounts and build lasting relationships.

Collaborate with Inside Sales, Application Engineers, Product Managers, and Program Management to ensure customer success through the sales cycle.

Accurately forecast revenue and opportunity progress in Salesforce CRM.

Promote Axiomtek’s hybrid product and solution capabilities with a deep understanding of the open architecture computing space.

Delegate sub-$100K opportunities to Inside Sales or authorized Channel Partners.

Follow a structured sales process including the NOW process for high-level project and resource coordination.

Provide feedback on competitive intelligence and customer trends to internal stakeholders.

Participate in trade shows, industry events, and partner ecosystem engagements.

Ensure adherence to the company’s Quality Management System.

QUALIFICATIONS, SKILLS AND PREFERRED ATTRIBUTES:                                                                   

Bachelor’s degree in Business, Engineering, Computer Science, or related field, or equivalent experience.

Minimum of 5 years of outside B2B technical sales experience in embedded computing, electronics, or OEM markets.

Demonstrated success managing long sales cycles and closing high-value deals.

Experience working within a structured CRM system (Salesforce preferred).

Valid driver’s license and willingness to travel within assigned region.

Strong understanding of embedded hardware/software technologies (e.g., Intel x86, AMD, GPUs, I/O buses such as PCI, PCIe, ISA).

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams).

Skilled in developing technical proposals, presentations, and sales documentation.

Strong oral, written, and interpersonal communication skills.

Ability to work cross-functionally with technical teams and executive leadership.

Familiarity with SAP is a plus.

This is an in-office position for candidates located within commuting distance of the City of Industry, CA.

Hybrid work arrangements may be considered for candidates residing elsewhere in California, with occasional in-office visits required based on business needs.

BENEFITS:

Medical Insurance

Dental Insurance

Vision Insurance 

401(k) & Employer Matching 

Company Paid Group Life Insurance

Paid Time Off

Paid Federal Holidays

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