Regional Sales Manager

The Regional Sales Manager’s (RSM) primary responsibility is to sell and implement Red Bull’s strategies and initiatives within a defined group of regions, divisions, or banners of a specific national chain. Key responsibilities include managing regional key account volume, market share, spending budgets, and overall performance, including distribution, pricing, promotion, and Quality Points of Distribution (QPOD) within the chain. The RSM is responsible for building productive business relationships with assigned accounts; developing solutions that meet customer needs while also fulfilling Red Bull’s objectives; and driving best practices by delivering strong results and creating innovative solutions. In addition, RSMs must ensure that all regional programs and promotional activities are aligned with the overarching chain strategy and the Joint Business Plan established by the head of the account.

MANAGEMENT & DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF ACCOUNT

Shelf/Distribution: Manages product distribution for priority packages in line with Channel Strategy recommendations. Ensures all regional, divisional, and banner schematics reflect Red Bull standards and chain headquarters directives regarding product flow and package mix.

Price: Implements Red Bull’s recommended pricing program using best practices and available tools. Tailors presentations to address each customer’s specific needs. Proposes key account pricing that aligns with national RBNA standards and target price ranges.

Promotion: Develops an annual promotion calendar based on chain headquarters objectives. Presents Red Bull standards and price points in a way that aligns with the customer’s business priorities. Ensures all promotions are supported by effective point-of-sale materials and incremental displays.

Quality Points of Distribution (QPOD): Adapts the sales approach to meet account objectives while driving effective, permanent merchandising. Assesses return on investment before recommending specific point‑of‑sale materials or customized solutions. Executes merchandising in accordance with Channel Strategy guidelines.

MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS

Establishes a wiring model that ensures effective communication with all regional chain decision-makers.

Regularly engages in activities to build partnerships and establish strong connections at the regional, division, and banner levels within assigned chains.

Develops the necessary tools and business review templates to ensure Red Bull personnel review consistent data with local Distributor Partners (DPs), promoting uniformity across the country.

BUDGETS/ANNUAL PLANNING

Ensures that the Region, Division, and Banner comply with annual Customer Marketing Agreements issued by chain headquarters for all assigned areas of responsibility.

Manages travel and entertainment (T&E) expenses in accordance with the assigned budget.

BUSINESS ANALYSIS

Works with the Head of Accounts to evaluate ROI for all regional, divisional, and banner-level programs and promotions.

Collaborates with the Category Management Team to evaluate ROI on “pay-for-space” agreements and communicates key learnings to the Channel Lead.

Leads post-promotion analysis, together with the Category team, after all programs to assess promotional effectiveness.

Develops business relationships that enable Red Bull to obtain relevant retailer scan data, basket analysis data, and other insights that inform future strategy and improve understanding of consumer purchase patterns.

Conducts thorough analysis of their business and customer sales to define priorities and areas of focus.

BUSINESS REVIEWS & RELATIONSHIPS

Conducts quarterly business reviews to update both internal and external stakeholders on business performance, channel competition, opportunities, and related topics.

Proactively shares examples of Red Bull marketing activities to highlight key points of differentiation from competitors.

Provides energy insights that drive changes in promotion, pricing, distribution, and merchandising practices.

Regularly undertakes activities to build relationships and establish connections within key accounts beyond the buyer level.

COMMUNICATION & TEAM WORK

Uses appropriate communication processes to keep DPs and DPMs informed about regional, divisional, and banner-level programs and initiatives for their assigned chains.

Regularly visits DPs to maintain personal contact and ensure open lines of communication.

Maintains open communication with relevant regional and DP personnel to ensure effective program implementation.

 

Minimum of 4 years of sales and key account management experience with a strong record of success, preferably in the beverage, CPG (Consumer Packaged Goods), or FMCG (Fast-Moving Consumer Goods) industries, or within a Direct Store Delivery (DSD) operation

Experience managing chain accounts across multiple channels (grocery and/or convenience preferred)

Strong analytical skills, with experience using both internal and external data sources

Excellent communication and active listening skills

Strong negotiation abilities

An innovative, solutions-oriented mindset

Self-motivated and able to work independently

Highly proficient in Microsoft Excel and PowerPoint

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.