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Regional Sales Director - US East

Silver Hills Bakery

United States Remote permanent

Posted: April 2, 2026

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Quick Summary

Help develop sales strategies, implement effective sales plans, and provide quality leadership to the brokers and customers keeping the Company goals running smoothly across the Eastern Region of the US.

Job Description

POSITION: Regional Sales Director – US East REPORTS TO: Sr.VP, Sales

We are looking for a Regional Sales Director – US East to join our Sales team! Our Regional Sales Director – US East will help us develop sales strategies, implement effective sales plans, and provide quality leadership to the brokers and customers keeping the Company goals running smoothly across the Eastern Region of the US.

OPPORTUNITIES

You will have the opportunity to sell better-for-you natural, organic products for five unique brands, along with private label! You will work with the team of top-notch Sales, Marketing, and BD professionals and will play an important role in the long-term growth and profitability of Silver Hills. You will have the opportunity to develop and execute comprehensive sales strategies for different channels to maintain or establish a growing base of repeat and profitable customers for all of the Silver Hills brands! It will be critical to juggle multiple priorities in a constantly evolving environment; however, you will enjoy support from our stellar team who believes in teamwork, collaboration, and excellence in everything they do!


Requirements:
HERE IS WHO YOU ARE…

DRIVE & MOTIVATION

• You are health conscious and want to sell high-quality products in a ‘better for you’ category
• You love the challenge of hunting and pioneering for new business
• You enjoy building meaningful relationships and delivering a great customer experience
• You love to travel and work both independently and as part of a team

CHARACTER & ABILITIES

• You are able to multi-task, organize and prioritize in a constantly evolving environment
• You can easily establish meaningful connections and build great relationships
• You are an influential leader who is looking to build and develop his/her team
• You are able to deliver high-quality work and meet deadlines
• You thrive in an entrepreneurial environment and work well under pressure

KNOWLEDGE & SKILLS

• You have strong analytical and problem-solving skills
• You have exceptional project management, interpersonal and communication skills
• You have the knowledge of healthy eating and lifestyle choices
• You have solid strategic sales and negotiation skills coupled with a strong sales background in the CPG industry
• You have a good understanding of various sales systems and tools

EXPERIENCE

• You have 5 -10 years of relevant experience preferably in the CPG and/or baking industry
• You have 3 -5 years of experience calling on National & large Regional retailers in the grocery, mass and club channels
• You have experience calling on Ahold Delhaize, Publix, Wegmans, Wakefern, Giant Eagle
• You have a Degree in Business or related discipline
• You have experience with various computer applications including MS Office Suite

NICE-TO-HAVE

• MacOS experience
• Sales and revenue forecasting experience

THINGS YOU WILL DO…

• Provide quality leadership and cultivate relationships for Silver Hills customers, brokers, and distributors
• Manage all selling activities within the region working in partnership with internal and external stakeholders
• Develop and forecast sales revenue goals for the region and execute effective market plans
• Take ownership of the account specific promotional plans and volume forecasts
• Demonstrate strategic selling skills using syndicated data and consumer insights
• Seek, create, and develop new business opportunities within assigned accounts and the overall market
• Manage retail account presentations and retail relationship to ensure satisfactory broker and distributor execution
• Represent all Silver Hills brands at assigned trade shows

OTHER …

• Ability to travel overnight on occasion (50%)


Benefits:
We offer our team members many benefits to help them achieve their goals and support our company culture:

• Opportunities for career growth and development
• Competitive Healthcare Benefits Package
• Performance Bonus and 401K
• Free delicious and healthy bread
• Fitness incentive fund to help you thrive
• Friendly and supportive work environment and an ambitious team
• Discounts at our retail store with a great selection of healthy organic products
• Company social events focused around health, great tasting food and getting together as a team

Want to learn more about our mission and products? Please check us out on Facebook, Instagram, and YouTube

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