Regional Sales Director - NICU (West)

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com.

Region: Western US

Summary

GeneDx is seeking a high-performing, strategically minded Regional Sales Director (RSD) to lead a team focused on expanding access to GeneDx’s advanced genetic testing solutions within the Neonatal Intensive Care Unit (NICU) and hospital-based settings. This leader will play a pivotal role in driving adoption of exome and genome sequencing for critically ill newborns, ensuring clinicians have timely access to actionable genetic insights.

As an RSD, you will guide your regional team to achieve sales targets, foster strong relationships with neonatologists and hospital stakeholders, and partner closely with the Vice President, NICU to execute strategies that support GeneDx’s mission of improving outcomes for the most vulnerable patients.

Job Responsibilities

• Drive Regional Growth: Develop and execute strategic regional business plans that meet or exceed sales goals and align with GeneDx’s broader commercial objectives in the NICU segment.

• Team Leadership & Development: Recruit, train, and coach a high-performing team of Strategic Account Directors who specialize in hospital-based and NICU accounts. Foster a culture of accountability, collaboration, and excellence.

• Field Engagement & Coaching: Maintain a strong presence in the field by partnering with RAEs during customer visits, providing in-the-moment coaching, and ensuring alignment with sales strategies and customer needs.

• Collaborate with regional health system directors to coordinate and optimize pull through efforts.

• Market & Customer Expertise: Build deep understanding of NICU workflows, hospital decision-making, and payer dynamics to position GeneDx as the trusted partner in rapid diagnostic solutions.

• Performance Management: Establish clear goals, review team performance regularly, and provide ongoing feedback to ensure continuous improvement and results.

• Cross-Functional Collaboration: Work closely with internal partners—including Marketing, Market Access, Medical Affairs, and Product—to support hospital partnerships, clinical education, and contracting efforts.

• Operational Oversight: Monitor regional performance metrics and resource utilization. Manage budget responsibly and ensure efficient allocation of investments that drive growth.

• Cultural Leadership: Model GeneDx’s cultural principles—embrace change, communicate openly, act with integrity, be bold, and drive forward with purpose.

People Manager

• Yes

Education, Experience, and Skills

• Bachelor’s degree in business, life sciences, or a related field required.

• 7 + years of experience in sales and leadership roles within diagnostics, genomics, or NICU.

• Proven success selling into NICU environments strongly preferred.

• Deep understanding of complex sales cycles, contracting, and reimbursement in the hospital space.

• Demonstrated ability to build and lead high-performing field teams.

• Excellent communication, coaching, and presentation skills.

• Proficiency in Microsoft Office and CRM systems.

• Willingness to travel 40–60%, including nights or weekends for key meetings and conferences.

Physical Demands

• Ability to stand, walk, and sit for extended periods.

Work Environment

• The role may require travel to client sites, with potential exposure to outdoor weather conditions.

#LI-REMOTE

Pay Transparency, Budgeted Range
$185,000—$215,000 USD

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Science - Minded, Patient - Focused.

At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.

Experts in what matters most.

With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry’s genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families: to provide clear, accurate, and meaningful answers we all can trust.

SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES.

From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way:

TECHNICAL EXPERTISE

• High-quality testing: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved.

• Advanced detection: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed.

CLINICAL EXPERTISE

• Thorough analysis: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence.

• Customized care: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations.

• Impactful discovery: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more diagnostic findings to individuals.

Learn more About Us here.

Our Culture

At GeneDx, we are dedicated to cultivating an environment where creativity and innovation thrive. We believe in the power of community and collaboration, where diverse perspectives are embraced, and every voice contributes to our shared success. Our team is a vibrant mix of professionals who challenge and support each other in equal measure, fostering growth both personally and professionally. When you join us, you're not just taking on a job—you're joining a movement. A movement that champions curiosity, embraces change, and believes in making an impact, one patient at a time. Cultural principles we live by:  

• Be bold in our vision & brave in our execution. 

• Communicate directly, with empathy. 

• Do what we say we're going to do.  

• Be adaptable to change.  

• Operate with a bias for action.  

Benefits include:

• Paid Time Off (PTO)

• Health, Dental, Vision and Life insurance

• 401k Retirement Savings Plan

• Employee Discounts

• Voluntary benefits

GeneDx is an Equal Opportunity Employer.

All privacy policy information can be found here.