Regional Product Marketing Specialist (f/m/d)

We are looking for a highly skilled and motivated Regional Marketing Specialist (m/f/d) to join our team and drive our market presence in Europe and at “to be defined” global accounts.

This individual will be in our Munich sales office (Aschheim) and will collaborate with the Regional Marketing team and cross-functional teams within the Standard Products Division to execute marketing strategies tailored to specific regional markets.

The position involves executing campaigns, conducting market research, analyzing market trends, and coordinating efforts to help drive brand awareness, customer engagement, and sales growth.

The Regional Marketing Specialist (m/f/d) will work in a dynamic, team-oriented environment with opportunities for learning and growth

This Regional Marketing role offers the opportunity to gain hands-on experience in a fast-paced, high-impact area of the business, while contributing to the success of regional marketing initiatives.

Key Responsibilities:

Strategic Product Marketing & Planning:

• Develop and execute regional marketing strategies aligned with product, program, and business objectives
• Conduct market research and competitive analysis to identify growth opportunities and inform strategic positioning
• Monitor competitor activities and market trends to maintain competitive advantage

Demand Generation & Sales Enablement:

• Drive demand generation and deliver high-quality marketing qualified leads through tactical campaigns for new and existing portfolio products and market segments
• Support sales teams with technical expertise, customer relationship management for new and existing customers, and territory development with current products
• Participate in business negotiations to capture new opportunities and maximize profitability, providing feedback to the Division

Content & Communications:

• Develop, maintain, and organize marketing content for internal teams (Sales, Distribution, and Management) and customer engagement initiatives
• Ensure all content is current and aligned with sales and distribution needs

Cross-Functional Collaboration:

• Partner with Sales, Distribution, Product Marketing, Planning, and Customer Service teams to ensure customer success and revenue targets
• Provide technical support and application guidance to Sales and Distribution partners
• Collaborate with Product Marketing Managers to maintain competitive market positioning and pricing strategies

 

Qualifications & Skills:

• Bachelor’s degree in Electrical Engineering or some other technical discipline
• At least 3-5 years of experience in technical marketing, preferably in a regional or local marketing role
• Experience with CRM Tools
• Strong verbal and written communication skills in German and English. Other languages are a plus.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
• Ability to work collaboratively in a fast-paced environment
• Strong attention to detail and organizational skills
• Ability to manage multiple projects simultaneously and meet deadlines
• Creative mindset with the ability to adapt marketing materials to regional needs
• Occasional travel required for regional events or other activities

Key Attributes:

• Adaptability: Able to quickly pivot in response to changing market conditions and company priorities
• Team-Oriented: Works effectively in a team environment, collaborating with cross-functional departments
• Proactive: Takes initiative to identify opportunities and drive projects forward with minimal supervision
• Customer-Focused: Understands the needs and preferences of the regional customer base and tailors marketing strategies accordingly

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.

 

With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’     

 

At Renesas, you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  

• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure. 

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.    

Are you ready to own your success and make your mark?  

Join Renesas. Let’s Shape the Future together.  

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

We have adopted a hybrid model that gives employees the ability to work remotely two days a week while ensuring that we come together as a team in the office the rest of the time. The designated in-office days are Tuesday through Thursday for innovation, collaboration and continuous learning.