Regional Marketing Specialist APAC

John Crane, a business of Smiths Group, is a global leader in mission-critical flow control solutions for energy and process industries that enable efficient and sustainable operations. Our products include mechanical seals and systems, couplings, bearings, filtration systems, and predictive digital monitoring technologies. 

We have a global network of more than 200 sites in over 50 countries and employ more than 6,000 people worldwide. We partner with our customers to help them keep their operations safe, reduce downtime, improve efficiency, and meet the latest environmental standards. 

John Crane is part of Smiths Group. For over 170 years, Smiths has been pioneering progress by engineering for a better future. We serve millions of people every year, helping to create a safer, more efficient, productive, and better-connected world across four global markets: energy, security & defence, space & aerospace, and general industrial. Listed on the London Stock Exchange, Smiths employs approximately 16,000 colleagues in over 50 countries. 

 

Purpose of role:

This role will be responsible for developing, implementing and managing marketing programmes in the Asia Pacific region, supporting the regional marketing manager in delivering relevant and timely marketing and communications activities.

Key activities:

•Support the development and execution of targeted, defined and measurable regional marketing plans

•Create regional content, including customer testimonials and case studies that support the regional marketing plan

•Ensure local compliance with brand guidelines; train regional teams and sites to ensure appropriate brand deployment

•Support country Agents and Distributors with Channel Marketing resources

•Support planning, execution and reporting of approved regional trade shows and other customer events, ensuring alignment with Global Marketing

•Provide market intelligence from the regional perspective, including analysis and Voice of Customer input

•Participate in ad hoc requests for various initiatives, including new product launches, site openings and M&A, etc.

•Consolidate regional feedback, assess campaign performance and demand generation, and provide regional market insights back to Global Marketing.

Key accountabilities:

•In this position, you will collaborate with the Regional Marketing Manager APAC to customise, develop and execute John Crane’s marketing strategy for the region. You will be part of the global marketing team and have a direct reporting line to the Regional Marketing Manager APAC.

•You will act as the first point of contact for any marketing-related questions from the APAC sales team, providing marketing leadership for regional markets, including demand generation programmes, new product launches and vertical marketing, to drive market share growth.

•You will be required to work across Marketing Communications, Product Marketing, Vertical Marketing and Sales Enablement functions to ensure that top-down initiatives are deployed and that regional requirements resonate with global decision-makers.

•Collaboration examples may include: (a) Support the Global Marcomms team as needed on communication plans, inbound and outbound tactics, and localised content for global initiatives (b) Work with Vertical Business Directors to identify gaps in the John Crane portfolio in each regional market (c) Work with Marcomms and Product Marketing to develop required white papers, case studies and sales tools

•You will partner closely with regional sales leadership to deploy regional marketing plans and provide market intelligence from the regional perspective back to Global Marketing. You will drive global programmes into the assigned region and coordinate deployments across multiple Marketing functions.

•You will have the opportunity to locally execute marketing programmes, campaigns and brand building (including local content development) that are part of the global or regional business strategy in line with global brand guidelines. Regional tactics such as supporting local trade shows and events, post-show lead nurturing and management coordination, creating content with appropriate approvals and developing retention/referral programmes may be required, as part of that regional plan and aligned with global initiatives.

•You will oversee the education and deployment of our brand in APAC and ensure compliance with global guidelines

•You’ll be joining a team of experts who are focused on adding real value to every aspect of our operations. You will have many opportunities to get involved and forge collaborative relationships with global stakeholders.

•Excellent communication and stakeholder management skills

•Ability to work cross-functionally in a dynamic and flexible environment

•Strong strategic thinking and planning skills with the ability to plan over a 3-year time span

•Bachelor’s degree, ideally in business/marketing

•Min 5 years’ experience as a Marketing Generalist/Specialist

•Demonstrated track record of executing marketing plans, preferably in an industrial B2B environment, and comfortable interfacing with internal/external

•Must have a high degree of written and verbal communication and presentation skills in English

•Proficiency in CRM tools and lead management process is essential

With colleagues stretching across the globe, we are proud of our diversity. To foster inclusivity, we run employee resource groups (ERGs) to provide a safe space for employees to connect and support each other. Our cross-business ERGs include Veterans, Pride Network, Black Employee Network, Women@Work Network, and Neurodiversity. 

Across our company, we recognize excellence, culminating in the Smiths Excellence Awards, our annual celebration of the most extraordinary activities, people, and projects that best showcase our strengths and help drive our business forward. We announce these on our annual Smiths Day, a global celebration of Smiths around our network. 

Join us for a great career with competitive compensation and benefits, while helping engineer a better future. 

We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.

At no time during the hiring process will Smiths Group, nor any of our recruitment partners ever request payment to enable participation – including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career’s website (Careers - Smiths Group plc)

I'm interested

We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.

At no time during the hiring process will Smiths Group, nor any of our recruitment partners ever request payment to enable participation – including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career’s website (Careers - Smiths Group plc)

I'm interested

We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.

At no time during the hiring process will Smiths Group, nor any of our recruitment partners ever request payment to enable participation – including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career’s website (Careers - Smiths Group plc)

I'm interested

We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.

At no time during the hiring process will Smiths Group, nor any of our recruitment partners ever request payment to enable participation – including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career’s website (Careers - Smiths Group plc)