Regional Marketing Manager
Sanofi
Posted: April 13, 2026
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Quick Summary
Regional Marketing Manager at Hubei, responsible for executing regional strategy at two lakes and three provinces, including hospital network optimization, quality control, and patient management. Key responsibilities include leading RKOL quality improvement initiatives, promoting target customer conversion, and data analysis using QBR system to continuously evaluate and improve performance.
Required Skills
Job Description
职务描述
一岗位需求
• 负责全国策略在两湖和江西三省的落地执行,结合区域特点进行差异化优化
• 推动 HCM 诊疗生态建设,包括核心医院、专家网络及患者路径管理
• 深度管理区域 RKOL,提升学术合作质量与影响力
• 支持重点医院准入及跨科室协同(心内、超声等)
• 基于客户分层,推动目标客户的有效覆盖与学术转化
• 通过数据分析与 QBR 机制,持续评估区域表现并推动改进
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二、任职资格
• 本科及以上学历,医学、药学或生命科学相关专业优先
• 5–8 年及以上医药行业经验,其中至少 2–3 年市场或DM相关经验
• 有心血管、慢病或创新药领域经验者优先
• 熟悉新品上市流程及区域市场运作模式
• 具备良好的策略理解能力与执行落地能力
• 具备优秀的跨部门沟通能力与项目管理能力
• 能适应区域内出差
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