Regional Marketing Manager

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

You will be part of the Regional Financial Services Marketing team, supporting Grab's Financial Services ecosystem across GrabFin and Digibanks in Southeast Asia.

This team drives go-to-market execution for lending and payments products that help consumers and driver-partners manage cash flow, access credit responsibly, and transact seamlessly in everyday life. These include cash loans, Buy Now Pay Later (BNPL), and core payments, supporting use cases from daily spending to short-term liquidity and income smoothing.

As a Marketing Manager, you will play a lead role in shaping and delivering regional GTM execution, working across multiple markets and stakeholders.

 

Get to Know the Role

As Regional Marketing Manager – Financial Services, you will own and lead regional go-to-market (GTM) execution for lending and payments products across Southeast Asia, covering both consumer and driver-partner segments.

This is a senior execution leadership role. Leading not just for delivery, but for how well GTM works — translating business goals into clear workstreams, orchestrating execution across teams, adapting plans based on data, and continuously raising execution quality.

You will be trusted to operate with ambiguity, make sound decisions, and influence outcomes across product, business, analytics, risk, and country teams.

 

You will report to Regional Head of Marketing - Financial Services and be based onsite at Petaling Jaya office.

 

The Critical Tasks You Will Perform

Regional GTM Leadership & Execution (60%)

• Lead end-to-end regional GTM execution for cash loans, BNPL, and payments.
• Translate business objectives into clear GTM plans, milestones, and execution priorities.
• Break down product or segment goals into discrete workstreams and projects with measurable outcomes.
• Orchestrate execution across regional and country teams, ensuring launches are clear, compliant, and time manner.
• Anticipate risks, identify execution gaps, and drive resolution independently.

Market Enablement & Execution Excellence (20%)

• Set and uphold execution standards, frameworks, and GTM playbooks across markets.
• Lead launch readiness reviews and ensure markets meet quality and compliance bars.
• Guide markets on local adaptation while maintaining regional consistency.

Performance, Insights & Continuous Improvement (20%)

• Own consolidation of GTM performance, market learnings, and execution outcomes.
• Use data and insights to adapt plans, refine execution, and improve results.
• Design and evaluate experiments to test GTM approaches and optimise effectiveness.
• Continuously improve how lending and payments GTM operates across the region.

What Essential Skills You Will Need

• At least 5 years of experience in marketing, go-to-market execution, product marketing, or leading regional campaigns.
• Overseeing projects from start to finish, focusing on achieving results rather than just completing tasks.
• Consistently seeks opportunities for growth, efficiency, and improved execution.
• Capable of quickly adapting plans based on new data, insights, or changes in the market.
• Effective collaborator with cross-functional stakeholders, building consensus and partnerships.
• Proficient in using data to inform decisions, evaluate performance, and design experiments.
• Focuses on nurturing talent, not just managing tasks.
• Responsible for the team's performance, growth, and morale.
• Demonstrates effective leadership behaviors and disciplined execution.

 

Good to have:

• Experience in lending, BNPL, payments, banking, fintech, or other regulated financial products
• Exposure to regional or multi-market roles
• Experience working across consumer and partner segments

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.