Regional Marketing Manager

Confidential

Not specified permanent

Posted: March 10, 2026

Job Description

Role Overview

CXM is looking for a highly driven Regional Marketing Manager for Sub-Saharan Africa (SSA) to lead and execute regional marketing initiatives in close collaboration with the Sales Team.

This role will be responsible for driving client acquisition, brand growth, and partner expansion across SSA markets, ensuring alignment with global marketing strategy while adapting campaigns to local market dynamics.

The ideal candidate is commercially minded, data-driven, and execution-focused, with strong experience in performance marketing, partnerships, and revenue-generating campaigns within fast-paced environments.

Key Responsibilities:

Regional Strategy

Develop and execute marketing strategies to drive growth across SSA markets

Localize global campaigns to suit regional audiences and market trends

Identify opportunities to expand brand presence and client acquisition

Sales & Revenue Support

Work closely with the Sales Team to support client acquisition, deposits, and trading volume growth

Develop marketing initiatives that drive IB partnerships and trader engagement

Campaign & Performance Management

Lead regional campaigns across digital channels, partnerships, influencers, and offline activations

Monitor campaign performance including CPA, ROI, and conversion metrics

Provide regular performance insights and reporting to leadership

Events & Partnerships

Organize regional seminars, trading workshops, expos, and roadshows

Build relationships with key influencers, educators, and strategic partners in the region

Brand & Compliance

Ensure all marketing initiatives comply with company policies and maintain consistent brand positioning

Requirements:

Bachelor’s Degree in Marketing, Business, or related field

3–5 years marketing experience (Forex / Financial Services preferred)

Strong background in performance marketing and ROI-driven campaigns

Experience working closely with sales teams to drive revenue outcomes

Strong project management and stakeholder management skills

Analytical mindset with the ability to translate data into actionable insights

Comfortable working in a fast-paced, KPI-driven environment

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