Regional Marketing Manager North America

About Agicap

Created in Lyon in 2016 by three French entrepreneurs, Agicap is one of the fastest scale-ups in Europe, with over 8000 customers, 650 employees and fast revenue growth (7x between 2021 and 2024). Agicap is part of the French Tech 120, rewarding the most promising startups in France.

Agicap allows Finance teams of Mid-Market companies to efficiently manage and forecast their cash, pay their suppliers and get paid. By combining a Treasury Management System, and Accounts Payable and Accounts Receivable solutions into a single platform, Agicap aims at becoming the next leading Treasury Management platform for mid-market companies.

We have raised €145M since our creation, with prestigious VC funds including AVP, Greenoaks, Partech and BlackFin, with a last round in November 2024.

These additional resources further fuel our product innovation, allowing us to grow significantly and accelerate our international expansion across the world.

We believe our success comes from our highly passionate and dedicated teams, committed to building a company where people can grow and build their careers. We are constantly looking for great talents, aiming for excellence and ready to join our ambitious adventure!

We are seeking an experienced Regional Marketing Manager to continue growing our US marketing presence in Austin, Texas. In this pivotal role, you will act as a strategic business partner to our US regional team and US CRO, collaborating closely on go-to-market strategy, regional growth, and alignment with our company’s vision. As the first marketing professional on the ground in the US, you will work directly with our headquarters team of 30 based in Europe to drive results.

We're looking for a self-starter who thrives in fast-paced environments, is comfortable building from the ground up, and can bridge global resources with local needs.

Key Responsibilities::
• Develop and execute regional marketing strategies to drive revenue and demand generation, and brand awareness in the US market.
• Serve as a strategic marketing partner to the US CRO and regional sales teams, ensuring strong alignment on business goals and pipeline development.
• Collaborate with global marketing at HQ and our GTM agency to tailor and execute performance campaigns for the US market, utilizing a broad mix of digital and traditional marketing channels.
• Foster relationships with industry partners, associations, and influencers in the finance field.
• Plan, coordinate, and execute webinars, field events, and industry conferences, including logistics, audience acquisition, and speaker management.
• Communicate strategies, campaign plans, and results across regional and global teams for maximum impact and alignment.
• Analyze key marketing metrics and campaign performance, providing actionable insights and recommendations for future investments.
• Continually monitor US and industry trends to refine messaging and marketing tactics.
• Focus on driving Pipeline and MRR (monthly recurring revenue) through effective marketing mix and campaign execution.
• Grow and position the AGICAP brand as a leader in cash flow management software within the US market.
• Independently manage a variety of marketing projects, such as producing customer case studies and video testimonials, from ideation through completion.

Qualifications::
• Minimum 3-5 years’ experience in field marketing or regional marketing roles, ideally within B2B SaaS or technology sectors.
• Demonstrated success working as a key business partner to sales, country managers, and cross-functional stakeholders on regional strategy.
• Entrepreneurial, highly sales-oriented approach with a proven ability to thrive in a start-up or fast-growing environment.
• Excellent project management and communication skills.
• Experience with HubSpot and event/webinar tools is preferred.
• Strong ability to work independently, prioritize workloads, and drive multiple projects simultaneously to completion.
• Experience collaborating across international teams and cultures.
• Passionate team player who takes initiative and is motivated to achieve both personal and team goals.
• Bonus: Experience working with US and/or global SaaS companies; familiarity with cash flow or financial management solutions is a plus.

What we offer: :
• Competitive benefits package, including comprehensive health coverage and a 401(k) plan
• Stock options available for top performers

AGICAP is committed to providing equal opportunities for everyone, and we foster an inclusive work environment that values diversity!