Regional Marketing Manager

About the position

Location: Amsterdam

Hybrid

About the position

As Regional Marketing Manager, you will lead the portfolio strategy and innovation agenda for Flora Professional, targeting chefs, cooks, baristas, and bakers. Out-of-Home (OOH) is a key growth driver, and you will play a central role in accelerating it.

Your mission is to unlock new growth by developing breakthrough product and service solutions, supported by compelling communication toolkits and customer-ready sales materials.

Your Mission Objective:

Own the European Innovation Strategy

Define and drive the regional innovation roadmap, aligned with market needs and evolving consumer, customer, and operator trends. Identify white space opportunities and build a robust 3-year pipeline across core, adjacent, and breakthrough spaces.

Drive Operator-Centric Innovation

Lead end-to-end innovation and renovation projects—from insight to launch—ensuring strong commercial impact. Collaborate closely with R&D, Commercial, Chefs, Finance and Supply Chain to deliver on time and in full, while aligning stakeholders around clear priorities.

Lead Cross-Functional Execution Excellence

Orchestrate cross-functional teams across R&D, Supply Chain, Commercial, Finance, and Regulatory to deliver seamless execution. Oversee key levers including positioning, pricing, packaging, claims, and activation.

Elevate Marketing Communications & Activation

Lead the development of impactful communications from briefing to execution. Partner with creative agencies, chefs, and digital teams to deliver insight-driven, high-performing campaigns across channels.

Measure, Learn & Scale

Track post-launch performance using key metrics such as sales and operator feedback. Continuously optimize, scale, or pivot initiatives to maximize impact and fuel long-term growth.

So, what does it take to be successful in this role?

• Strong strategic and commercial acumen, with a proven ability to translate business, consumer, and market insights into actionable growth opportunities that drive profitability and market share.

• Solid marketing and innovation expertise, with 8+ years of experience in brand building, innovation, and portfolio management—ideally within the food or FMCG & Food sector—and a strong grasp of integrated, multi‑channel marketing.

• Excellent project and portfolio management skills, including the ability to lead complex initiatives end‑to‑end, manage multiple priorities, and deliver results in dynamic environments.

• Deep consumer and customer focus, combining a strong understanding of consumer behaviour and OOH operator needs with the ability to turn insights into impactful strategies and clear value propositions.

• Compelling communication, leadership, and digital mindset, with strong storytelling and presentation skills, a data‑driven approach to decision‑making, and a collaborative, hands‑on leadership style suited to fast‑paced, international settings.

What’s next

If you’re ready to shape how Flora Food Group wins across Out-of-Home, we’d love to hear from you. Application Deadline: 15th May 2026. For questions, you can reach out to Richard Hodgson, Talent Acquisition, via WhatsApp at +44(0)7884 603 724 or email at [email protected].

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.