Regional Marketing Lead

About XBOW

At XBOW, we’re redefining the future of cybersecurity by building the world's first autonomous pentester, powered by AI. Today, the gold standard for securing software systems is human pentesters, but with the rise of artificial intelligence, we’re stepping up to scale offensive security to meet the ever-growing demand.

AI is transforming the landscape of both cybersecurity and cyberattacks. While millions of people without security expertise are creating software, bad actors are using AI to launch more effective attacks. XBOW fights back with AI-driven superpowers, enabling security teams to stay one step ahead.

Backed by Sequoia Capital and Altimeter, and a team that includes the creators of GitHub Copilot and GitHub Advanced Security, XBOW is not just keeping up with the times—we’re shaping the future of cybersecurity. Our mission is simple: to defeat the bad actors before they strike, using AI to revolutionize how we approach offensive security.

We’re building something that must be built, and we’re the team to do it. Join us in shaping the next frontier of autonomous security.

Your Role

XBOW is hiring a Regional Marketing Lead, AMER to own pipeline generation for a dedicated region. This role is responsible for designing and executing regional marketing programs that drive demand, engage target accounts, and support revenue growth.

You’ll work closely with Sales, Partnerships, and the broader Marketing team to build pipeline using a mix of regional events, channel marketing, and account-based marketing. This is a highly execution-oriented role with clear ownership and measurable goals.

What You'll Do

• Own pipeline generation for the AMER region, with targets aligned to revenue goals

• Plan and execute regional events, including:

• XBOW-hosted events (dinners, roundtables, meetups)

• Sponsored conferences and third-party events

• Build and run account-based marketing (ABM) programs in partnership with Sales

• Develop and execute channel and partner marketing initiatives to drive co-sourced pipeline

• Partner closely with Sales on regional planning, account targeting, and event follow-up

• Manage regional campaigns end-to-end, from strategy through execution and measurement

• Track performance and report on pipeline created, pipeline influenced, and ROI

• Continuously test, iterate, and optimize regional programs based on results

Who You Are

• 5–8+ years of experience in B2B marketing, with a focus on field, regional, or demand generation marketing

• Proven experience building and influencing pipeline for a specific geographic region

• Hands-on experience with events, ABM, and channel/partner marketing

• Strong cross-functional partner, especially with Sales

• Comfortable owning goals, metrics, and reporting

• Strong execution skills and ability to manage multiple initiatives at once

• Excellent written and verbal communication skills

Bonus if you have

• Experience in B2B SaaS, security, or technical products leveraged by developers

• Familiarity with tools like Salesforce, Marketo, HubSpot, or similar marketing and CRM platforms

• Experience in fast-growing or early-stage environments

What We Offer:

• Compensation & Equity: Competitive salary, clear performance-based incentives, and equity package, making you an integral part of XBOW’s growth story.

• Career Growth: Significant opportunities to progress within the sales organization and shape your career trajectory as we scale.

• Meaningful Work: You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide.

What Else You Should Know

• Location: US Remote

• Contract: Full-time

• Hiring Process:

• Talent Screen

• Hiring Manager Interview

• Role Related Interviews

• Final Interview

At XBOW, we leverage AI every day, it's embedded in our product and our sales approach. But for this role, we’re seeking someone who brings genuine curiosity, empathy, and persistence. If that's you, we'd love to connect.