Regional Marketing Coordinator (Farsi)

In the fast-growing economies of the world, there's a new generation of ambitious younger people eager to gain financial independence and we’re here to make this potential a reality by empowering them with the Freedom to Succeed. 

We empower them with guidance, tools, and easy market access so they can trade and invest with confidence. We aim to make our clients their own wealth manager: empowered to create investment strategies and make investment decisions effortlessly, in their own time, on their own terms, in their own way.   

Founded in 1998 to offer online trading for retail clients, the Exinity Group is now over 25 years old and has provided leveraged trading to over 2 million customers through our global power brands, including FXTM and Nemo, giving them access to equity, commodity and FX markets across the Middle East, Asia, and Africa. 

Exinity is an energetic and diverse company with central offices in the UAE, Cyprus and the UK, plus a number of smaller hubs globally. We’re always looking for talented individuals to join us. ‘Freedom to Succeed’ is not just a promise we make to our clients and partners, but to our people too. We’ll help you develop a range of skills, take on early responsibility, and enjoy a rewarding and fulfilling career with a fast-growing, dynamic company.

The Role: 

As a Regional Marketing Coordinator at Exinity, you will support the execution of our marketing strategy for the Alpari brand in the Iran, Turkey and Afghanistan region. Working closely with the Regional Marketing team and Central Marketing team, you will help coordinate marketing initiatives that drive brand awareness, client acquisition, and engagement in the region. This role requires strong coordination, organization, and communication skills, ensuring activities are delivered effectively while aligning with business priorities. 

Key Responsibilities: 

Campaign Execution:  

• Assist in creating and adapting marketing materials, including digital ads, social media posts, and email campaigns, ensuring alignment with brand guidelines.  

Content Support: 

• Help produce and localize engaging content for various channels, including social media, blogs, newsletters, and website updates. 

• Coordinate translation, cultural adaptation, and quality checks to ensure content resonates with the Iranian audience. 

Market Insights:  

• Gather and share market insights, competitor activities, and client feedback to guide strategy and optimize activities. 

• Monitor campaign performance and prepare reports to support data-driven decision-making. 

Event Coordination:  

• Support the planning and execution of events, webinars, and local activations to strengthen brand presence. 

• Ensure smooth coordination between internal teams and external partners. 

Digital Marketing:  

• Assist in managing digital marketing activities, including SEO, paid media, and social campaigns. 

• Track and analyze results to recommend improvements. 

• Cross-Functional Collaboration:  

• Coordinate with internal teams to ensure local initiatives meet business needs and align with overall strategy. 

• Provide structured feedback on local activities, ensuring alignment with business priorities. 

• Liaison between regional team and central team and be able to prioritize works and manage stakeholders’ expectation   

Essential: 

• Previous experience in marketing, ideally within the Finance, Fintech, or related sectors. 

• Knowledge of digital marketing channels (social media, paid campaigns, SEO, email). 

• Strong organizational and project management skills. 

• Excellent communication and interpersonal skills with the ability to work across teams 

• Fluency in English and Farsi (written and spoken). 

• Strong attention to detail and the ability to manage multiple priorities. 

Desirable: 

• Familiarity with the Iranian FX broker market and consumer behaviour. 

• Experience with CMS, CRM, and marketing automation tools. 

• Analytical mindset with basic knowledge of performance tracking and reporting.