Regional Market Leader (Crypto)

Hyphenconnect

Commonwealth of Independent States (APAC) permanent

Posted: October 24, 2025

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Quick Summary

Design and execute targeted marketing strategies and campaigns to drive user growth and engagement in assigned markets.

Required Skills

Marketing Strategy Influencer Relations Online/Offline Marketing Market Analysis Brand Strategy Team Leadership Customer Engagement Communication Data-Driven Decisions

Job Description

We are looking to hire for one of our ecosystem projects. Our client, a leading digital assets ecosystem globally, is in search of an experienced Market Head leading the CIS regions.

Key Responsibilities

• Design and execute targeted marketing strategies and campaigns to drive user growth and engagement in assigned markets.

• Develop and maintain partnerships with key influencers, communities, and strategic stakeholders.

• Lead both online and offline marketing efforts, including events, sponsorships, and collaborative initiatives.

• Monitor market trends, competitor activities, and performance metrics to optimize marketing effectiveness and ROI.

• Work closely with global marketing, business development, and product teams to align initiatives with brand strategy and business goals.

• Mentor and guide the marketing team to achieve performance targets and support long-term growth objectives.

Qualifications

• Bachelor’s degree or equivalent.

• 5+ years of marketing experience in technology, financial services, or related industries.

• Experience in leadership is required.

• Strong understanding of market dynamics and community engagement in relevant regions.

• Established connections with influencers, media, or communities in target markets are a plus.

• Excellent communication skills in English and Russian are required.

• Strategic mindset with a proactive approach and ability to make data-driven decisions.

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