Regional Lead, Brand Marketing Strategy

Who we are

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities. 

We are growing rapidly and as the exclusive partner of Flywheel in SEA,  we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital and social commerce in SEA, and experience what it takes to drive a successful ecommerce business end-to-end.

The team you will be part of

The Digital Marketing Team is the engine behind data-driven growth for our brand partners across Southeast Asia’s eCommerce landscape. Specializing in performance marketing across marketplaces like Shopee, Lazada & TikTok, we focus on the entire 360-degree customer journey and build better digital experiences at each stage of the funnel. From media planning to real-time optimization and analytics on Meta, Google & Programmatic, the team partners closely with clients to unlock the full potential of eCommerce marketing—turning insights into action, and clicks into conversions.

The part you will play

We are looking for a visionary and dynamic Regional Brand Marketing Strategist to join our team. This role operates at the exciting intersection of scale and strategy. You will hold a dual mandate: acting as a "horizontal" capability builder to develop a standardized, high-performing social commerce machine across markets, while also serving as the "vertical" strategic lead for key brand accounts.

You will not just be a thinker, but a capability builder who bridges the gap between overarching business goals, audience insights, full-funnel activation, and compelling content.

As a Regional Brand Marketing Strategist (Social Commerce) you will take charge of 

1. Regional Scaling & Capability Building

Define the Regional Vision: Own and drive the regional social commerce roadmap and strategic vision.

Build Frameworks & Standardize: Develop scalable playbooks, Standard Operating Procedures (SOPs), Ways of Working (WOWs), and templates to drive capability maturity across all markets.

Lead Product Adoption: Champion the rollout and adoption of scalable offerings, including Retail Media, GMV Max, and TikTok commerce solutions.

Generate Insights: Identify patterns from local accounts to turn them into scalable regional solutions, establishing benchmarks and sharing best practices.

Break Down Silos: Act as the ultimate cross-market connector, bridging the gap between social commerce, performance marketing, and creative teams.

2. Brand Strategy & Account Leadership

Own the Strategy: Craft strong, differentiated brand marketing strategies for assigned key accounts based on deep business goals, category dynamics, and audience insights.

Full-Funnel Translation: Effectively translate high-level strategies into actionable plans, including:

Audience personas mapping.

Full-funnel strategies (from upper-funnel awareness to lower-funnel conversion).

Channel role definitions (Meta, TikTok, Marketplaces, etc.).

Comprehensive content strategies (dictating what to say, not just asset delivery).

Elevate Client Partnerships: Participate in selected pitches and Quarterly Business Reviews (QBRs), bringing a senior strategic POV and cross-market insights to the table.

Drive Innovation: Utilize advanced tools (e.g., TikTok MarketScope) to analyze competitive landscapes and category insights, ensuring we are delivering innovative solutions rather than just executing tasks.

3. Cross-Functional Collaboration

Collaborate closely with Creative Teams to provide strategic briefing and direction.

Partner with Performance Teams to define activation logic and ensure seamless execution.

Act as the strategic bridge to ensure absolute consistency across the entire funnel and all marketing channels.

What Success Looks Like

Strategic Excellence: High win rates in pitches and overwhelmingly positive client feedback, positioning us as strategic partners rather than mere executors.

Account Growth: Unlocking incremental revenue and budgets (including upper-funnel and non-eCommerce investments) via robust full-funnel strategies.

Scalability & Adoption: High adoption rates of regional frameworks, tools, and retail media offerings across markets.

Operational Efficiency: Improving overall capability maturity across the region, optimizing resource productivity, and driving sustainable business profitability.

What we are looking for - the ideal profile

Bachelor’s degree in Marketing, Media, Business, or any related fields

8+ years of experience in full-funnel performance marketing. 

Experience in brand strategy, campaign planning, or integrated marketing.

Proven experience in social commerce and digital platforms (TikTok, Shopee, Lazada, Meta).

Ability to link creativity with performance metrics and business outcomes.

Strong storytelling and presentation skills.

Strategic thinker with a data-driven mindset.

Experience in ecommerce or agency environments is a plus.

In return, you will be getting

We are consistently ranked as a top-3 retail media expert across South East Asia, managing adds across all ecommerce channels for many of the leading international brands

Our state-of-the-art in-house MarTech automates a lot of manual work and allows you to run and optimize campaigns in more sophisticated ways, delivering superior results, with amazing reporting capabilities to easily oversee all campaigns across all channels

You will join an ambitious, entrepreneurial and rapidly growing (and fun!) Marketing team, where everyone is keen to hone their skills and capabilities and expand our business across verticals.

We rapidly expand our full funnel services offerings to our clients, both TikTok-centered and in general, providing an integrated and impactful solution

We also offer

Best of Both Worlds

We are a scale up: the sophistication of a small multinational, with the agility of a start-up. This means you get to work on cutting-edge projects, and besides your 'standard' job description, we love to see you show entrepreneurial initiative and want to see your take on how you can take your role and our company to the next level. Good ideas get implemented. You are the master of your own destiny.

Culture that Brings Out the Best

At Intrepid, culture is not just a buzzword, it is what we practice at work every day. We believe in collaboration over competition, transparency over politics, and willingness to learn over ego. You will be part of a team where people genuinely support one another, celebrate wins together, and face challenges head-on as one. We put our all into the work but we balance it with fun, whether that is through team lunches, after-work hangouts, events or shared laughter in the office. This is a place where you can thrive professionally while having a great time.

Grow Without Limits

Learning at Intrepid is constant and dynamic. You will have access to formal training through face-to-face sessions, coaching and our very own Intrepid Academy. On top of that, real-world experience such as leading clients, working with advanced tech, and mastering best-in-class processes will accelerate your growth every step of the way. Surrounded by a talented team that raises the bar daily, in a rapidly growing and ever-expanding business, the opportunities for your development are endless.

Rewarding You Right

We believe great work deserves great rewards at Intrepid. That’s why we offer competitive compensation and generous benefits, including comprehensive insurance and ample leave, to support you both in and out of the workplace. We want you to feel valued, cared for, and empowered to bring your best self to work every day.

Note: We will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties