Regional General Manager

Regional General Manager – South West

Biffa is seeking an exceptional Regional General Manager to take full strategic ownership of our South West region.

Reporting to the Area Business Director, you are the driving force behind multi-site operational excellence. Through people-first leadership, strategic foresight, and an unwavering commitment to service and safety, you shape the region’s success story. Your leadership sets the tone for sustained growth, customer satisfaction, and cultural resonance across all sites.

In this high-impact role, you will lead from the front—ensuring every operation is safe, compliant, and cost-effective. You will balance diligence with agility, continuously uncovering efficiencies and embedding a performance mindset that delivers bottom-line results.

Representing Biffa at a senior level, you build strategic partnerships and forge relationships within local networks. With sharp commercial instincts, you anticipate challenges and identify competitive opportunities—always ready with a game plan that keeps the region one step ahead.

Key Responsibilities

Strategic Leadership

• Define and deliver the regional strategy aligned with organisational goals
• Influence the wider business and contribute to national planning conversations
• Set and support strategic growth initiatives (organic and M&A)
• Represent the region in key stakeholder engagements and Town Halls

Operational Management

• Ensure safe and compliant operations with visible safety leadership
• Deliver P&L accountability and meet budget targets
• Foster operational excellence through simplicity, consistency, and data-driven performance
• Drive efficiencies across disposal, payroll, and asset utilisation
• Drive efficient processes and high recovery rates in Transfer Stations

People & Culture

• Develop and sustain a high-performance culture through coaching and leadership behaviours
• Lead succession planning and colleague development
• Engage and inspire teams through genuine, accountable leadership
• Champion diversity, inclusion, and collaborative working across sites

Customer Excellence

• Ensure industry-leading service with a relentless customer-first mindset
• Lead successful mobilization and reduce customer churn
• Ensure strong links with the Customer Services and Credit Control team to ensure that churn is managed in the appropriate way for the region
• Achieve On-Time-In-Full (OTIF) delivery targets

Commercial Enablement

• Enable growth through commercial partnerships and local market opportunities
• Support capacity expansion and talent development across regional and site teams through partnering with Central support teams
• Collaborate and influence with disposal procurement team to negotiate competitive disposal rates /terms to support the disposal budget.

What We’re Looking For

• A proven track record of running large, operationally complex businesses
• Strong financial acumen and experience owning a P&L
• Senior leadership experience across commercial, operational, and people functions
• The ability to build performance cultures that deliver results
• Executive presence with strong stakeholder influence
• Experience driving transformation or business improvement
• Degree-level education (or equivalent experience); Transport CPC advantageous

Biffa – we’re changing the way people think about waste

At Biffa, we love working with waste. Whether we’re turning it into sustainable power, finding new ways to recycle it or simply keeping it off the streets, we believe every day is an opportunity to improve the lives of millions. It’s a view that’s shared by our 11,500+ people around the country, who trust us to provide them with a career that’s always rewarding, often challenging, but never dull.

We believe different ideas, perspective and backgrounds are key to developing a creative and effective working environment which is why you’ll find us championing diversity and equality at every turn.