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Regional Director

NationalVision1

Lawrenceville, GA, United States permanent

Posted: May 8, 2026

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Quick Summary

Manages all Vista Optical locations operating within host retail environments.

Job Description

Assume a key leadership position as a Regional Director with Vista Optical, where you will provide strategic oversight and drive operational excellence across a multi‑store region spanning 90 stores nationwide.

Vista Optical consists of two brands: Vista Optical Military, serving military personnel and their families through on base exchange locations, and Vista Optical Fred Meyer, serving customers through convenient host retail locations within Fred Meyer stores. This role is responsible for managing all Vista Optical locations operating within host retail environments. Working at Vista Optical also means you are a part of a larger family of brands, National Vision. At National Vision, we believe everyone deserves to see their best to live their best. That is why we make quality eye care and eyewear more affordable and accessible for all. 

We are hiring a Regional Director to join our growing team! Preferred candidate location is centrally located within the United States and near a major airport to support national oversight and travel requirements.

The Regional Director is responsible for successful execution of company strategies, financial performance, and operational excellence for up to 4 districts within the retail operations organization. This leader achieves success through coaching and developing District Managers, who in turn lead store teams that meet or exceed sales and service results. This leader is an ambassador of NVI Culture, bringing our Mission, Vision, and Values to life.

What Would You Do? The Specifics.

• Drives the region’s financial results by setting clear goals for revenue growth, profitability, and operational efficiency.
• Analyzes financial reports, sales trends, and performance data to make informed decisions that improve the region's results.
• Ensures the successful implementation of company-wide initiatives, policies, and procedures across all districts within the geographic area.
• Leads District Managers to optimize operational processes, specifically focused on the customer experience and service levels.
• Conducts effective store visits to assess store operational effectiveness; engages the DM and store team to build effective plans that achieve desired goals and KPIs.
• Champions the company’s culture, values, and diversity initiatives by fostering an inclusive and motivating work environment.
• Coaches and develops District Managers in meaningful ways that balance helping them reach their career aspirations, in addition to supporting the DM as they guide their store teams to meet and exceed financial targets.
• Provides hands-on leadership and coaching to District Managers to develop their skills in people management, operations, and business strategy.
• Fosters a collaborative and high-performing team environment by providing ongoing performance feedback and creating development plans for District Managers.
• Leads by example, setting a high standard for excellence in leadership, communication, and decision-making.
• Conducts leadership training and mentoring to ensure ongoing development of high-potential employees.
• Maintains continued focus on short- & long-term succession plans for leadership positions within the region, including actively developing high-potential leaders.
• Recruits and retains top-talent district leaders.
• Builds & maintains strong relationships with leaders across the Retail Ops, Clinical Services, and Retail Support Center.

Work Experience

• 9+ years multi-unit retail leadership experience (preferred)
• 9+ years Optical Industry Experience (preferred)

Education:  Four-year college degree or equivalent experience. (Preferred)

 

Additional Skills

• Experience leading teams through organizational change, transformation, or large‑scale operational initiatives.
• Experience supporting new store openings, market expansions, integrations, or evolving operating models.
• Demonstrated ability to lead with influence during ambiguity, building alignment and momentum across multiple levels of the organization.
• Results-driven, with a focus on achieving financial goals and enhancing customer experience.
• Strong leadership presence with the ability to influence and inspire others.
• Strong commitment to National Vision’s Mission, Vision and Values.
• Strategic thinker with the ability to execute operational plans.
• Strong analytical skills, with the ability to interpret financial data and operational reports.
• Excellent interpersonal and communication skills, with the ability to build relationships across all levels of the organization.
• Proven experience in coaching and developing district or area managers to achieve financial and operational goals.
• Strong financial acumen, with experience in managing P&L statements and delivering on financial targets.
• Excellent communication, leadership, and problem-solving skills.
• 80% Travel Required, overnight and out of state

At National Vision, we reward hard work with competitive pay, bonus opportunities, and a comprehensive benefits package to support you and your family now and in the future.  

Our Benefits Include: 

* Health & Dental Insurance 

* 401k Retirement Savings 

* Flex Spending Account 

* Generous Paid Time Off & Company Holidays 

* Parental Leave

* Employee Eyewear Discount

Focus on professional growth and long-term career fulfillment: 

* Training programs available 

* Access to educational courses 

* Emphasis on internal promotions and career advancement.

At National Vision, you will enjoy more than just a job - you will have the chance to thrive in a rewarding career, surrounded by a supportive team and endless opportunities for growth. Join us today and see your future clearly! 

 

We are an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.

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