Regional Digital Content Strategist

Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.

About the Role

The Regional Digital Content Strategist is responsible for continuously improving the quality and effectiveness of digital creative content across ShopBack’s paid channels. The role focuses on transforming performance data into clear insights, actionable recommendations, and reusable learnings that enable local marketing teams to create better-performing content month after month.

This role acts as a bridge between creative execution and performance marketing, ensuring that content decisions are grounded in data, learning cycles are closed, and winning creative patterns are identified, shared, and scaled across markets. This is not a pure “strategy” or “deck-making” role – you’ll be deep in the work: scripting, shooting, editing, designing, iterating, and then scaling what works across markets through playbooks, toolkits, creator programs, and over time building and mentoring a small but high-performing creative pod around you.

Key Responsibilities:
• Creative Performance & Analysis
• Analyse creative performance across digital channels and markets using platform reporting and analytics.
• Evaluate content effectiveness at a component level (e.g. hooks, message angles, formats, proof mechanisms, CTAs).
• Run creative A/B tests and use performance data to double down on winners and sunset underperformers.
• Identify and articulate patterns behind winning and underperforming creative.

• Insight Generation & Recommendations
• Translate performance data into clear, actionable insights for local marketing teams.
• Provide structured recommendations on what content to produce more of, iterate on, or stop producing.
• Support hypothesis development for upcoming creative testing cycles.

• Collaboration with Local Markets
• Partner closely with local marketing teams across 12 markets to discuss insights and guide creative direction.
• Facilitate regular content and insight discussions that connect performance outcomes with creative decisions.
• Support local teams in interpreting performance data and applying learnings to creator briefs.

• Knowledge Sharing & Scaling
• Maintain and evolve a regional repository of creative learnings and winning concepts.
• Support cross-market sharing and reuse of effective creative patterns.
• Ensure learnings are consistently fed back into future creative cycles.

• Hands-on Content Creation & Production
• Lead end-to-end content production: ideation, scripting, shooting (mobile-first), editing, designing, captioning, and publishing – and, at other times, plug into specific parts of the process to move quickly.
• Use tools such as CapCut, Adobe Premiere, Final Cut, Photoshop, Figma, Canva, or similar to create and edit assets yourself.
• Test new hooks, formats, layouts, and visual styles to keep creatives fresh, platform-native, and high performing.
• Build repeatable frameworks and playbooks for creator and UGC content that markets can adapt and scale.

• Process & Quality Enablement
• Act as the regional content & creative owner within OM, setting guidelines, templates, and best practices for markets.
• Contribute to the development and continuous improvement of the regional creative operating model.
• Support evaluation and rollout of creative analysis workflows and tooling where appropriate.
• Promote consistent tagging, naming, and documentation standards to enable scalable analysis.

Requirements:
• Required Skills & Experience
• 5+ years of experience in digital marketing, performance marketing, content strategy, or creative analysis.
• Hands-on content creation experience is a must – you’ve personally created, edited, and shipped content.
• Strong working knowledge of major paid advertising platforms.
• Proven ability to analyse creative performance and extract meaningful insights.
• Experience working with reporting and analytics workflows.
• Strong communication skills, with the ability to explain insights to diverse stakeholders.
• Experience working with cross-functional and cross-market teams.
• Demonstrated use of AI tools (e.g. ChatGPT, CapCut AI, Veo 3, or similar) to accelerate ideation, scripting and content variations -> speed up editing and asset production workflows -> improve productivityt and scale creative testing effectively.

• Preferred Qualifications
• Experience working across multiple international markets.
• Familiarity with structured creative testing and experimentation approaches.

Why This Role Matters

This role ensures that creative investment translates into measurable performance impact by making creative performance visible, understandable, and actionable across markets. By strengthening the feedback loop between data and creative decisions, the Regional Digital Content Strategist helps improve creative quality, efficiency, and scalability at ShopBack.

ShopBackers' DNA
Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
Hunger - We value hard work, and having relentless drive.
Speed - We move fast and have a bias for action, all to deliver maximum impact.
Impact - We focus on results, always aiming for the best possible outcomes and timelines.
Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers
Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on your performance.
Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
Work-From-Anywhere benefit to enable you to thrive personally and professionally.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!