Real Estate Agent MRM

The Centralized Leasing Specialist supports a portfolio of residential communities across multiple markets. Responsibilities include managing incoming leads, conducting virtual and phone tours, guiding applicants through the leasing process, and converting qualified prospects into signed leases. This role works closely with onsite property teams and utilizes property management systems, CRM platforms, and automation tools to handle high volumes of leasing activity while delivering excellent customer experiences. The ideal candidate is customer-focused, detail-oriented, and balances relationship-building with data-driven sales practices.
Responsibilities:
• Respond promptly to inbound leads via phone, email, text, and online platforms.
• Conduct engaging virtual and phone tours, highlighting community features and benefits.
• Convert inquiries into scheduled appointments and completed leases.
• Maintain accurate guest cards, lead tracking, and follow-up workflows in CRM systems.
• Support pricing, concessions, and promotional strategies as directed by portfolio leadership.
Customer Engagement:
• Deliver timely, professional, and empathetic communication to all prospects.
• Execute consistent follow-up according to established cadence standards.
• Manage all applicant communications from initial inquiry through lease signing.
• Uphold brand standards and fair housing regulations in every interaction.
Application & Move-In Process:
• Guide prospects through the application process, ensuring all documentation and fees are complete.
• Review applications for accuracy and compliance with qualification standards.
• Maintain organized and compliant lease files.
• Complete the Application-to-Move-In checklist fully.
• Verify applicant information including income, identification, rental history, and renter’s insurance.
• Prepare and manage lease agreements with electronic signatures.
• Send move-in communications, including welcome letters and utility setup instructions.
• Ensure compliance with company policies and local regulations.
Operational Oversight:
• Audit guest cards, applications, and leases for accuracy and compliance.
• Track and report on leasing activity, conversion rates, and lead source performance.
• Collaborate with onsite teams for smooth leasing to property management transition.
• Monitor and resolve leasing escalations via Elise AI every 2 hours.
• Clear Elise AI task completions daily by end of business.
• Support portfolio-wide initiatives such as renewal campaigns and resident retention programs.
Skills:
• 1–2 years in residential leasing, sales, or customer service preferred; residential property management experience required.
• Technical skills: Familiarity with property management and CRM softwares (e.g., Knock, Snappt, OneSite, RealPage, Elise AI).
• Strong verbal and written communication skills across multiple platforms (bilingual English/Spanish).
• Highly detail-oriented with ability to manage large volumes of leads.
• Proven ability to meet or exceed leasing and sales goals.
• Education: High school diploma or GED required; some college coursework preferred.
Core Competencies:
• Customer service excellence
• Sales and negotiation
• Time management and prioritization
• Technology proficiency
• Compliance and attention to detail
• Team collaboration

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