R&D User Acquisition Manager (TikTok/Snap) - MaxBeauty

SKELAR is a venture builder that creates international IT companies according to venture capital investment guidelines. Together with our co-founders, we assemble solid and efficient teams to launch tech businesses that will succeed globally.

Today, SKELAR brings together a dozen businesses across various niches — from EdTech to marketplaces. These are companies featured in Ukraine’s top startup and product company rankings, leading the App Store charts, and building platforms used by millions of people. SKELAR’s businesses have also been mentioned by global media such as TechCrunch, Wired, and others.

We’re proud of our strong team of 1,000+ professionals with exceptional expertise and ambitious goals. Our people are the company’s most valuable asset, which is why we choose to build businesses together with the best talent on the market.



We are currently looking for R&D User Acquisition Manager (TikTok/Snap) - MaxBeauty

MaxBeauty brings together a team of ambitious people striving to revolutionize the world of self-care and become a leader in the international beauty & wellness market.

Our mission is to make people happy through self-care and self-love, which is why we’re creating an ecosystem of products designed to be lovel by millions of users. Right now, we’re focused on developing our core product — a personal self-care assistant powered by proven methods, expert knowledge, and AI technologies.

You’ll have a unique opportunity to join an experienced team in an early-stage business that has already found its unit economics, is scaling, and still offers plenty of room for vertical growth. This is a place where you can have a direct impact on the business, bring your own ideas to life, and grow in proportion to your contribution — not within predefined limits or bureaucratic structures.

This role is not about “just running ads,” but about owning the final results and driving product growth through paid acquisition.

In this role you will:

• Be responsible for acquiring new users through paid acquisition channels and achieving target business metrics (marketing budgets, CAC/ROAS, GP/ROI).

• Manage advertising budgets and optimize campaigns to improve unit economics.

• Analyze performance results, identify patterns, and generate insights for the next iterations.

• Prioritize and test hypotheses (audiences, creatives, funnels).

• Monitor changes in advertising platform algorithms, test new tools and approaches to improve advertising efficiency.

• Collaborate with creative marketing, marketing and product funnel teams, analytics, and product teams to improve results.

• Make key decisions based on analysis of user behavior, marketing and product metrics — and take ownership of the results.

What is important for us:

• 2+ years of experience in performance marketing.

• Experience working with Meta Ads / TikTok Ads or other paid channels.

• Proven experience managing advertising budgets of $300k+/monthly.

• Ability to work with analytical tools (Tableau, Amplitude, or similar).

• Strong analytical skills: ability to analyze metrics (CPM, CTR, CPA/CAC, ROAS, ROI, LTV), make data-driven decisions, identify causal relationships, and generate new hypotheses.

• Understanding of the growth loop capacity (audience → creative → funnel → product) and the ability to identify patterns.

• Ability to clearly articulate ideas, defend your position with strong arguments, and make independent decisions.

• Strong motivation to work in a fast-paced environment with a high level of uncertainty, where results come first.

• Readiness to take ownership of results and proactively initiate and defend your proposals.

• English level — Upper-Intermediate+.

Will be a plus:

• Experience working with subscription-based business models, as well as lifestyle or content-heavy businesses.

• Experience launching new directions and scaling audiences.

• Experience working with additional channels such as Applovin, Snapchat, Pinterest, etc.

• Experience mentoring or managing a team.

You will definitely enjoy this role if you:

• Act proactively and take initiative.

• Are able to approach problem-solving in a structured and systematic way.

• Are an ambitious, results-oriented person driven by outcomes and achievements.

• Have an interest in Health, Beauty, and Wellness verticals.

What to expect:

• Competitive, market-aligned compensation

• A strong, experienced, and highly motivated team

• Unlimited opportunities for professional growth and networking

• Asymmetric career growth opportunities

• Hybrid work format with offices in Kyiv, Lviv, or Warsaw, or full remote

• Corporate benefits such as meals, gym, medical insurance, and more

MaxBeauty is backed by SKELAR, a venture builder with over 10 successful B2C businesses in its portfolio. SKELAR provides access to the best payment infrastructure for our business model, along with financial and legal support in our target locations. They also organize internal clubs focused on professional development in marketing, development, and payments. With SKELAR, there’s always someone to turn to for advice or assistance.

Beyond business, SKELAR builds the SKELAR Foundation, a charitable initiative created by employees. Through this initiative, we create and fund large projects that help bring us closer to victory.

Join us in building the next big thing!