Publisher Success Manager

MGID is a fast-growing player in digital advertising, delivering high-performance native, display, and video ads powered by AI-driven technology. We help publishers monetize their audiences and brands maximize performance—while ensuring a seamless, brand-safe user experience.

What You'll Do:

Client Onboarding & Relationship Management:

• Ensure smooth onboarding of top and mid-market publishers in India by coordinating account setup, widget creation, integration, and handover from Acquisition teams.

• Serve as the primary point of contact (POC/PIC) for all assigned India publishers, responding promptly to daily inquiries and ensuring continuous, high-quality support.

• Build and maintain strong, reliable relationships with publishers through regular communication, calls, QBRs, and insights-driven discussions to support long-term cooperation.

Performance Monitoring, Strategy & Optimization:

• Perform daily, weekly, and monthly monitoring of publisher performance across CTR, CPM, CPC, revenue, and visibility metrics to identify trends, issues, and opportunities.

• Develop and execute growth strategies for revenue and margin increase—monthly, quarterly, and yearly—aligned with the India market's needs and team goals.

• Initiate and lead optimization activities, propose new monetization formats, run A/B tests, review live placements, and collaborate with advertiser-side teams to improve targeting and traffic quality.

• Closely monitor the portfolio to ensure continuous optimization, troubleshoot declines, and drive consistent improvement in performance and LTV.

Upsell, Cross-Sell & Revenue Growth:

• Create and implement upsell and cross-sell plans aimed at increasing monetization efficiency and improving MGID’s presence within the Indian publisher ecosystem.

• Prepare revenue projections for upsell initiatives, create new widgets, and gather publisher feedback on newly released solutions and features.

• Drive upsell activities strategically to boost overall company revenue and margin while sharing successful ideas with the regional/global team for broader adoption.

Retention, Churn Prevention & Account Recovery:

• Proactively identify churn risks through performance tracking and client sentiment, and take immediate action to address issues and strengthen the relationship.

• Manage re-signing and renegotiation of agreements, ensuring terms meet client needs while protecting MGID’s profitability.

• Work to return inactive publishers within 3 months and contribute to lowering overall churn rates across the assigned portfolio.

Troubleshooting & Technical Support:

• Investigate and resolve technical issues by gathering necessary information, prioritizing requests, and coordinating with AdOps, Tech, Compliance, and Product teams.

• Support integration checks, ensure quality of new formats and solutions, manage HubSpot/Jira tickets, and handle complex technical or operational inquiries promptly.

Cross-Functional Collaboration:

• Work in close cooperation with internal global teams and cross-departmental partners—including Analytics, AdOps, Tech, Yield, Acquisition, Finance, Legal, Product, Compliance, Creative, and Global Support.

• Facilitate effective internal communication to ensure alignment, cohesive execution, and seamless support for publisher needs.

• Share publisher feedback to influence product improvements, GEO-specific rules, and operational enhancements.

Reporting & Administrative Duties:

• Provide daily, weekly, monthly, or custom reports to publishers summarizing performance, insights, and next steps.

• Deliver internal reports highlighting non-standard issues, key risks, and significant account updates.

• Prepare IOs and contracts for RS deals, coordinate invoices, and involve relevant teams (Acquisition, Finance, Legal) when necessary.

Daily Operational Tasks:

• Monitor publisher metrics and placements daily, support complex integrations, and troubleshoot live issues in real time.

• Handle moderation, antifraud requests, A/B test setups, and analytics-driven tasks following established workflows.

• Participate in team initiatives, strategic projects, and continuous process improvements within the Success Management department.