Propagandist

ABOUT POSTHOG

We're shipping every product that companies need https://posthog.com/handbook/why-does-posthog-exist to run their business from their first day, to the day they IPO, and beyond. The operating system for folks who build software.

We started with open-source product analytics, launched out of Y Combinator's W20 cohort https://posthog.com/handbook/story. We've since shipped more than a dozen products https://posthog.com/products, including:

- A built-in data warehouse https://posthog.com/docs/data-warehouse, so users can query product and customer data together using custom SQL insights.

- A customer data platform https://posthog.com/docs/cdp, so they can send their data wherever they need with ease.

- PostHog AI https://posthog.com/ai, an AI-powered analyst that answers product questions, helps users find useful session recordings, and writes custom SQL queries.

Next on the roadmap are CRM, messaging, revenue analytics, and support products. When we say every product that companies need to run their business, we really mean it!

We are:

1. Product-led. More than 100,000 companies have installed PostHog, mostly driven by word-of-mouth. We have intensely strong product-market fit.

2. Default alive https://paulgraham.com/aord.html. Revenue is growing 10% MoM on average, and we're very efficient. We raise money to push ambition and grow faster, not to keep the lights on.

3. Well-funded. We've raised more than $100m from some of the world's top investors https://posthog.com/handbook/strategy/investors. We're set up for a long, ambitious journey.

We're focused on building an awesome product for end users, hiring exceptional teammates, shipping fast, and being as weird as possible https://posthog.com/deskhog.

THINGS WE CARE ABOUT

- Transparency: Everyone can read about our roadmap, how we pay (or even let go of) people, our strategy, and how we work, in our public company handbook https://posthog.com/handbook. Internally, we share revenue, notes and slides from board meetings, and fundraising plans, so everyone has the context they need to make good decisions.

- Autonomy: We don’t tell anyone what to do. Everyone chooses what to work on next based on what's going to have the biggest impact on our customers, and what they find interesting and motivating to work on. Engineers lead product teams https://posthog.com/handbook/wide-company and make product decisions https://posthog.com/handbook/which-products. Teams are flexible and easy to change when needed.

- Shipping fast: Why not now? https://posthog.com/handbook/values#why-not-now We want to build a lot of products; we can't do that shipping at a normal pace. We've built the company around small teams – autonomous, highly-efficient groups of cracked engineers https://posthog.com/founders/cracked-manifesto who can outship much larger companies because they own their products end-to-end.

- Time for building: Nothing gets shipped in a meeting. We're a natively remote company. We default to async communication – PRs > Issues > Slack. Tuesdays and Thursdays are meeting-free days https://posthog.com/handbook/company/culture#were-on-the-makers-schedule, and we prioritize heads down building time over perfect coordination. This will be the most productive job you've ever had.

- Ambition: We want to solve big problems. We strongly believe that aiming for the best possible upside, and sometimes missing, is better than never trying. We're optimistic about what's possible and our ability to get there.

- Being weird: Weird means redesigning an already world-class website for the 5th time. It means shipping literally every product that relates to customer data. It means building an objectively unnecessary developer toy https://posthog.com/deskhog with dubious shareholder value. Doing weird stuff is a competitive advantage. And it's fun.

WHO WE'RE LOOKING FOR

You'll write copy that tens of thousands or hundreds of thousands of engineers might see. PostHog ads aren't boring. We don't do "unlock growth" or "drive synergies." We do memes, hedgehogs, and surprisingly honest messaging. You get to keep it weird and you'll have creative freedom within a strong brand. We know who we are – you get to figure out how to say it in 90 characters or more, or sometimes less.

Paid ads is a growing channel for us – You'll help shape what it becomes.

WHAT YOU'LL BE DOING

- Writing ads that stand out, but are also candid. Google Search, LinkedIn, Reddit, and whatever new platform catches our attention. You'll write headlines, descriptions, and variations that get clicks without being clickbait.

- Keeping PostHog weird. One of our favorite headlines is "Data Daddy is here to help". You'll write copy that sounds like us – direct, a little irreverent, genuinely helpful. No corporate jargon. No "leverage your data stack."

- Testing and iterating. This isn't "write it and forget it." You'll work with Brian and our growing paid ads team to test variations, learn what works, and make our ads better over time.

- Educating and generating demand. Our ads should use humor to convey something useful about analytics, feature flags, session replay, or whatever product we're advertising. The best ad is one where someone learns something, or thinks higher of PostHog as an overall brand, even if they don't click.

- Expanding to new platforms. TikTok ads? Podcast sponsorships? Weird newsletter placements? You'll help us figure out what copy works where.

WHAT YOU WON'T BE DOING

❌ Long-form content (blogs, case studies, docs) – we have a content team

❌ Strategy-only work – you'll be hands-on writing, not just planning

❌ Managing the ad platforms themselves – Brian handles campaign management

REQUIREMENTS

- Can write short-form copy that grabs attention (show us your portfolio)

- Gets the PostHog voice – direct, useful, a little weird

- You are the driver. We want someone who can generate ideas, not just execute briefs

- Comfortable with iteration and testing – no ego about changing copy that isn't working

We are committed to ensuring a fair and accessible interview process. If you need any accommodations or adjustments, please let us know