Project Manager - Digital Marketing & Branding

iGATE Technology

Islamabad, Islamabad Capital Territory, Pakistan permanent

Posted: January 7, 2026

Job Description

Role Overview

The Project Manager – Digital Marketing & Branding will be responsible for planning, executing, and scaling digital marketing and branding initiatives across the company’s combat sports brands and real estate projects. This role requires a hands-on digital marketer with strong brand sensibility, capable of translating business goals into measurable digital outcomes.

Key Responsibilities

Digital Marketing & Performance

• Plan, execute, and optimise SEO strategies (technical, on-page, off-page) across global markets
• Manage and optimise Meta (Facebook & Instagram) campaigns, including targeting, creatives, funnels, and ROAS
• Lead email marketing strategies, including lifecycle flows, promotions, and CRM-based campaigns
• Develop and manage affiliate and influencer marketing programs, from onboarding to performance tracking
• Oversee digital budgets, campaign timelines, and performance KPIs

Branding & Vision

• Work closely with senior leadership to translate brand vision into digital execution
• Ensure brand consistency across content, campaigns, influencers, and platforms
• Contribute to long-term brand positioning, storytelling, and differentiation in the combat sports domain
• Support brand launches, product drops, sponsorships, and ambassador programs

Project & Stakeholder Management

• Act as the central point of coordination between internal teams, agencies, creatives, influencers, and vendors
• Manage multiple projects simultaneously across combat sports and real estate portfolios
• Set timelines, milestones, deliverables, and ensure on-time execution
• Report performance insights and strategic recommendations to senior management

Real Estate Digital Marketing

• Plan and manage digital campaigns for real estate projects (lead generation, brand trust, investor communication)
• Adapt messaging for low-investment or cautious market environments
• Support sales teams with digital funnels, content, and performance insights

Requirements:
• 5–8+ years experience in digital marketing and branding roles
• Strong hands-on expertise in:
• SEO (tools, audits, keyword strategy, content optimisation)
• Meta Ads (Facebook & Instagram)
• Email marketing platforms and CRM tools
• Influencer & affiliate marketing ecosystems

• Proven experience working on brand strategy and brand-led growth
• Experience with e-commerce, marketplaces, or global consumer brands (highly preferred)
• Ability to analyse data, derive insights, and optimise campaigns accordingly
• Excellent project management, communication, and stakeholder-handling skills

Preferred / Value-Add Experience

• Experience with combat sports, fitness, or lifestyle brands
• Exposure to UK, EU, or US markets

Benefits:
⛽ Fuel Allowance

🏥 Medical Insurance

🍽 Free Lunch Facility (In-house)

🏋‍♂️ GYM Passport (Panel Gym's Free of Cost)

💰 Participatory Fund

💲 Market Competitive Salary

💻 Learning & Challenging Work Environment

👨‍💻 Amazing Work Culture

🛫 Paid Time off

👨‍👩‍👧‍👦 Group Life Insurance

⏳ Maternity Leaves and many more

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