Project Execution Lead (Dutch Required)

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

MC Program:

VML Marketing Coordinator Program is a large global community of approx. 400 employees sitting at the intersection of Microsoft Marketing and agencies teams.

We coordinate campaigns across Microsoft internal stakeholders, VML global Service Delivery Hub teams, and third-party agencies. Campaigns generate sales leads Microsoft then scores and processes according to their sales strategy.

Project Execution Leads are group of client-facing roles that co-ordinate intake of requests from MS stakeholders (marketers) on one side and MC Program delivery across multiple disciplines on the other.

About the role:

Project Execution Lead acts between the Event, Commercial, Social, and Data & Insights MCs and the Microsoft stakeholders. In this role Project Execution Lead plays a key role in receiving full briefings for Marketing Projects, advising stakeholders on MC Program services, processes, SLAs, KPIs and tools, and in co-ordination of the MC delivery.

What you'll do:

Planning & Set-up

• Support marketers in developing an integrated and feasible marketing demand generation plan that connects local marketing execution (demand generation) with automated demand generation

• Understand global and local governance for planning, setup and measurement of marketing demand generation activities​

• Advise stakeholders on overall MC Program execution processes, SLA, KPIs, tools & services

• Understand targeting criteria and options relative to local marketing priorities, including working with pre-defined target lists

• Ensure past learnings and experiences are documented and incorporated into on-going commercial marketing planning and execution

Execution & Project Management

• Act as the single point of contact for MS marketing projects execution and for operational commercial marketing activities that involve multiple MC Program disciplines

• Create Marketing Projects & Service Requests in the intake tool on behalf of the Microsoft marketer

• Develop the project plan and coordinate marketing execution with all parties involved in an activity – WT and Microsoft stakeholders, and third parties

• Deploy tracking tools to track the execution progress & ensure accurate spend attribution

• Inform stakeholders on progress and resolve issues​

• Support Microsoft stakeholders in organizing cadence meetings, share meeting documentation & follow-up on action points related to MC Program activities

Measurement & Reporting

• Ensure measurement plans reflect reporting requirements provided by marketers

• Support marketer's business objectives by providing standard marketing measurement and reporting plans

• Ensure business leads are uploaded in a timely manner to Marketo when needed

• Use reporting provided by Marketing Services teams to provide specific views/information to stakeholders ​

• Regularly review Marketing Services performance dashboards to understand campaigns performance and lead stage conversions with increased focused on Marketing outcomes and business results.​

• Look across multiple marketing activities to find patterns, best practices and alignment/efficiencies

• Support marketing governance, requests, reviews performance of locally created emails using provided dashboards. 

Subject Matter Expertise

• Focus on deployment of standard marketing projects; also able to support local non-standard marketing campaigns

• Act as ambassador on global commercial marketing tools & services

• Educate local stakeholders on modern marketing services and tool capabilities

• Attend Modern Marketing Meet-Ups to ensure up to date knowledge

• Bring MC Program discipline expertise into campaigns planning and execution when requested or needed

Who you are:

• High level of compliance with company rules & processes (e.g. data protection, brand guidelines)

• Ability to communicate complex information in a structured way

• Comfortable dealing with senior clients and third-party stakeholders

• Ability to manage multiple events/activities and prioritize effectively

• Strong team player; able to build relationships across culturally diverse stakeholders

• Strong problem-solving skills and attention to detail

What you'll need:

• High level of fluency in both Dutch and English

• 2+ years’ experience in executing marketing-related B2B events

• 2+ years’ experience in a client-facing project and/or account management role

• Proven project management experience (including owning KPIs, tracking progress, meeting deadlines)

• Solid skills in Microsoft tools: Word, Excel, PowerPoint, Outlook, Teams

• Currently residing in The Netherlands and holding the legal right to work in the country.

What do we offer you?

You will get in touch with an unlimited world of international connections and resources, since we operate globally. Therefore, we have a listening ear for your wildest ideas and together we keep stretching our boundaries. We would like you to follow the path you’ve created, and we invest in your personal development. We support a dynamic and feel-at-home kind of workplace.

Our compensation:

• A monthly salary of up to 6,500.00- euro gross/month, based on experience.

• A gross annual 8% holiday allowance pay.

• A mobility package to suit your commuting needs.

• Competitive pension benefits.

• Company laptop to support both office-based and remote working

• At-home office tools.

Our culture:

• A flexible hybrid schedule that puts your work-life balance first.

• A culture of trust, with a feel-at-home vibe and an international environment.

• Mental health: Complimentary membership to Headspace and EAP counseling services.

• Wellness pack: Yoga classes, our own in-house masseuse, bootcamp initiatives, etc.

• Working with a renowned international customer base, B2B and B2C customers.

• End of the week drinks, team events and parties.

Note to recruitment agencies: We are unable to collaborate with external agencies at this moment in time, applications sent won't be processed.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

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