Programmatic Lead – User Acquisition

Programmatic Lead – User Acquisition

About Tilt 🛸

Tilt’s mission is simple: Make Commerce Alive.

From static store website builders to impersonal marketplaces, today's ecosystem is aging fast. It was built for transactional experiences, not for the new generation of merchants who grow through attention, community and personality.

In the UK alone, millions of shoppers, from sneakerheads and Y2K girlies to collectors and parents, have signed up to Tilt. Our platform has helped sellers go from zero to £1M+ in earnings, and hundreds more earn above the UK median income.

And we are just getting started.

Your Mission 🫵

As Programmatic Lead at Tilt, you will own and scale one of our most powerful and underexploited growth channels: programmatic acquisition across the open web and CTV.

Programmatic is a core pillar for the world’s leading marketplaces, often outperforming paid social on blended CPA, scale efficiency, and long-term LTV. You will be responsible for turning programmatic into a scalable, repeatable growth channel that can absorb significant budget while improving overall unit economics.

This is a rare opportunity to build a tier-one programmatic function from the ground up inside one of the UK’s fastest-growing live commerce platforms — with direct ownership over strategy, execution, and scale.

What You'll Do 👷

0–3 Months: Foundation + Fast Wins

• Audit and restructure existing affiliate traffic sources (publishers, DSPs, sub-networks)

• Launch and scale in-house DSP campaigns (native, display, retargeting) across key geos

• Set clear performance benchmarks: CPA, CPFTB, ROAS, incrementality, and payback

• Build tracking, attribution, and post-back logic in collaboration with data & engineering

• Identify high-intent affiliate opportunities (content, cashback, deal, influencer)

• Manage and optimise relationships with 3rd-party affiliate agencies

• Detect and mitigate low-quality traffic, cannibalisation, and fraud

• Create weekly performance reports covering spend, cohorts, and net incremental lift

3+ Months: Scale + Channel Ownership

• Scale affiliate spend efficiently across £100k+/month budgets with strict payback targets

• Expand DSP buying strategies (lookalikes, sequential retargeting, creative rotation)

• Build a diversified affiliate mix to reduce platform dependency

• Negotiate commercial terms with top-performing publishers and networks

• Launch new affiliate verticals (influencer affiliates, content partnerships, loyalty platforms)

• Make product & UX recommendations to improve conversion from affiliate traffic

Requirements 📋

You must be an ambitious, curious, relentless, and no-ego problem-solver who is excited to build the future of shopping.

• 3+ years of experience in DSP buying, or performance partnerships

• Proven experience scaling affiliate or DSP budgets with efficient payback

• Strong understanding of attribution models, incrementality, and traffic quality analysis

• Experience managing external affiliate agencies or networks

• Comfortable working with tracking tools, postbacks, and performance dashboards

• Highly analytical with a strong commercial mindset

• Ability to work cross-functionally with marketing, data, product, and engineering

• Interest in fashion, marketplaces, or internet culture, and ability to stay relevant

Why Tilt 💫

• You’ll be joining a mission-driven team backed by world-class investors (TechCrunch)

• You’ll own meaningful systems from day one, with real scope and autonomy

• You’ll work alongside curious, kind, and wickedly smart teammates

• You’ll help redefine how millions of people shop online

Curious what it’s like to work at Tilt? Start here.
Or just download the app on the UK App Store or UK Google Play and see for yourself.

Perks & Benefits ➕

• 29 days off, plus Indian bank holidays

• Your birthday off, no questions asked

• Share options to become a true stakeholder in our success.

We welcome applicants from all backgrounds and experiences, and we’re committed to fostering an inclusive, diverse workplace.

If you don’t meet every single requirement in the job description, please don’t be put off from applying. We value potential and a willingness to learn over ticking every box — your unique perspective could be exactly what we’re looking for.

Let us know if you need any adjustments during the application process — we’re happy to help.