Programmatic Lead - NIKE

About Nike

NIKE Inc. is the world's leading designer, marketer, NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories.

Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond.

Nike's mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications. Kinesso partners with Initiative to create best in class solutions for Nike. Initiative is Nike's and Jordan brands media agency of record for EMEA, responsible for strategy, integrated media planning and activation, measurement, and data & technology services across 34 countries.

Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. Our vision is to build the best integrated team connecting brand and performance to deliver best in class outcomes. The Nike Initiative EMEA team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to grow and do great work people all over the region will see, admire, and respond to.

Key Responsibilities

• Oversee the execution of programmatic Performance campaigns for NIKE EMEA to ensure the highest standards, in line with our objectives and budgets using leading DSPs

• Build strategic optimisation and testing framework to deliver outstanding results

• Test new technologies, data, and betas to deliver innovation

• Work closely with the activation team to create and monitor programmatic campaigns (KPIs, bid strategies, targeting, and budget). Campaign management within DSPs is not part of the role

• Evaluate new opportunities for programmatic media buying for NIKE

• Consult with NIKE and IPG agency planning teams regarding development and alignment of campaign parameters to sell in and develop proprietary services

• Develop relationship with the internal campaign engineering team

• Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimise complex campaigns to meet client's objectives

• Develop in-depth knowledge of the digital media industry and media market dynamics

• Deliver insight into delivery and performance implications of campaign constraints

• Design media and audience strategies and tactics to maximise economic outcomes within campaign limits

• Define campaign architecture for optimum tactical execution in DSPs

• Ensure ops team are managing all tactical media plan requirements and are correctly implemented in DSP consoles

• Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues

• Liaise with agency teams on campaign performance and reporting

Key Requirements

• 5-10 years experience in digital (programmatic) media with blue chip advertising clients with a leading online advertising agency, network, advertising exchange or optimisation firm

• Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment

• Excellent quantitative and analytical skills with the ability to draw conclusions based on data

• Fundamental knowledge of ad targeting methodologies

• Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces

• Experience with analyzing large data sets and delivering actionable insights

• Ability to investigate, analyze & solve problems, and clearly communicate results

• Desire to work in an entrepreneurial atmosphere and be a self-starter

• Eagerness to get hands-on to figure out how things work

• Deep understanding of EMEA market digital media ecosystem

• Experience working with Media Strategy and Investment teams

• Adtech and martech experience

As part of the joining Kinesso, you’ll enjoy a range of benefits, such as:

• 27 days off per year, including 26 vacation days and 1 “Celebrate You” day (based on a 40-hour workweek)

• Hybrid and flexible working options to support a healthy work-life balance—and even work from abroad for up to 14 days per year

• Comprehensive growth support, smooth onboarding with a 100-day plan and personal buddy, plus ongoing development through a strong Learning & Development team

• An inspiring environment where you’ll work with leading A-brands, collaborate with experienced international colleagues, and have the freedom and trust to take initiative and shape your role

• Healthy catering in the office, free lunch twice a week, plus a variety of healthy snacks always available

• Referral Bonus – bring someone you know to MediaBrands and enjoy a generous referral reward in return.

• A variety of group sports activities, from marathons and cycling events to walking races and internal company tournaments.

• Fun social events, including a Summer and End of Year party, pub quizzes, team outings, and themed events like Diversity Day celebration and Partners Festival

• Lease bicycle plan and travel reimbursement to support your commute and sustainable mobility

About Mediabrands

IPG Mediabrands is the global media holding company that encompasses all media agencies of the Interpublic Group (NYSE: IPG). The company employs over 13,000 marketing experts worldwide across more than 130 countries, prioritizing diversity and inclusivity. We advise our clients on how to use media and content in the best possible way to help them achieve their marketing and communication objectives.

In the Netherlands, these include full-service media and consultancy agencies Initiative and UM, the digital performance, data, and tech agency KINESSO which also includes Buying and Planning, and the full-service social and content marketing agency YUNE. Specialized labels in the Netherlands are Orion (trading & capital), and Rapport (OOH specialists). Our offices are located in Amsterdam and Groningen.

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

IPG Mediabrands has 'CHALLENGE' in its DNA. We are a company of Challengers. We are not the largest, but we are there for brands and marketers who want to be surprised, challenged, and stimulated so they don't stand still. Additionally, the IPG Mediabrands labels have 'TOGETHER' in their DNA. We are one collective, we form one house and believe that together we are bigger and stronger and have more knowledge. We are the 'House of Challengers!