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Programmatic Account Manager

Wppmedia

Milan, Italy (Milan) Hybrid permanent

Posted: January 13, 2026

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Quick Summary

Programmatic Account Manager is responsible for managing and growing the business of WPP Media's account management team, working closely with clients and internal stakeholders to deliver exceptional results.

Job Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optiistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

We are looking for an experienced Account Manager to help develop strategic relationships within world-class media agencies. You will be a thought leader and strategic thinker, helping to evangelize Media Solutions amongst your peers within agencies. You will be responsible for developing deep relationships with internal agencies and clients to ensure optimal adoption of all product features.

You will collaborate with a group of quick-witted coworkers and clients who are all passionate about digital media and digital emerging trends. You will engage with our clients in professional and social settings, build relationships and define and implement Solutions which make us unique to our clients.

Responsibilities

• Manage client relationships

• Support planning teams in defining cross-channel media strategies, with a focus on Programmatic Advertisng,

• Develop strong and effective media plans based on client objectives

• Manage and monitor campaigns

• Participate in post-campaign analysis

• Negotiate effective deals

• Supervise insertion order process and ensure adherence to terms and conditions

• Handle cancellations and re-allocations in a timely manner

• Optimize campaigns based on direction from Campaign Management team

• Maintain and report on weekly pipeline of proposals and bookings

• Take part in group brainstorming sessions to bring great ideas to life

Requirements

• At least 3-5 years of experience in the Media & Advertising sector, preferably in media agencies, tech companies amd saleshouses

• Proven experience in Media Planning and Programmatic Buying

• Preferably good knowledge of the Connected TV and Advanced TV

• Proficiency in major DSPs (The Trade Desk, Amazon DSP, Google DV360) for data extraction and reporting.

• Advanced competence in managing and interpreting media performance data.

• Familiarity with the principles of cross-channel strategy and strategic integration of online media.

• Knowledge of the online and display media landscape, including formats, metrics, and trends.

• Advanced use of analysis and reporting tools (e.g., Excel, PowerPoint, BI tools).

• Degree in Marketing, Communication, Economics, or related fields.

• Fluent business English

• Strategic thinker and problem solver

• Problem solver

• Organized, proactive and ability to develop creative solutions

• Ability to negotiate

• Excellent with numbers and a strong eye for detail

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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