Programmatic Account Manager

Programmatic Account Manager

About Global Solutions, WPP Media:

Global Solutions is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across WPP Media who work on Global clients. We accelerate our clients’ businesses by leveraging the power and capabilities of WPP Media and Choreograph, and through partnerships with the world’s leading digital platforms.

The Team:

We are a team of approximately 150 people working on a mix of clients such as Coca Cola, Dell, Adidas, Google, and Mastercard.

We are now looking for the new Programmatic Senior Associate Director to come and join the growing Programmatic team based in London

The Role:

The Programmatic Account Manager will be responsible for managing and optimising campaigns. While also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven. Contributing to the execution of programmatic media activity you will work closely with the Programmatic Account Director & Global Operations Centre. To execute best in class programmatic strategy whilst developing insightful commentary through data analysis.

Key Responsibilities:

Campaign Management

• Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs

• Competently create media plans designed to achieve specified KPIs

• Understand the products and solutions that could be relevant for clients that have been developed within the group.

• Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.

Client and Partner Management

• Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs

• Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail

• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity

• Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.

People Management

• Working with your line manager to ensure the effective management of more junior team members, ensuring workloads are sufficiently monitored & prioritised and that deadlines are met.

• Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.

Operational Excellence

• The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.

• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.

• Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub

Skills & Experience

• Passionate about programmatic activation and driving continued excellence.

• Confidence in DSPs, DV360, TTD and Amazon.

• Ability to translate technical and complex points to non-technical audiences and coach others to do the same.

• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights

• Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative

• Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships

• Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.

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