Program Manager Digital Go-to-Market

Booking

Booking.com BV (the company behind Booking.com™, the market leading online hotel reservation service in the world) and/or its various support companies throughout the world are looking for people to support the business in the fast-growing hotel markets.

This role is part of the Digital Partner Experience track who work to unlock scalable conversations that empower all partners to discover commercial opportunities. Our target audience is a diverse range of accommodation partners globally who are currently in partnership or in the process of partnering with Booking.com.

The Digital Go-to-Market team is responsible for the creation and execution of the GTM strategy for all accommodation partner facing products. To do so we work closely with channel owners to execute these strategies. Your responsibility will be to help the team to initiate portfolio management, channels and strategic improvements and lead the creation of necessary reportings and dashboards. And providing monthly updates on overall performance of the Go-to-market. All of this will be in close collaboration with the other digital GTM team members, product teams and channel owners. Your impact comes from your accountability for prioritizing the right focus and driving to improve and refine the digital marketing strategies & approaches across the entire product portfolio, as well as putting into place program management processes. 

The ideal candidate will be self-directed, highly self-motivated, very detail-oriented and comfortable working in a fast-paced, complex and matrix environment. This individual will have a background in digital marketing, very strong coordination, communication, and organizational skills to handle a variety of activities and complexities spanning cross-functional teams.

Responsibilities 

• Develop and optimize digital marketing strategies for existing & new channels, including, but not limited to, email, banner ads, opportunity centers;

• Establish long-term, productive relationships with a diverse set of internal stakeholders;

• Investigate, test and develop new opportunities that contribute to your area’s success;

• Collaborate with different communication channels to identify & execute the best go to market strategy for products;

• Setup and manage a set of products on our platform to improve the portfolio of advice given to partners and match these to the partners’ needs and the overall business objective of the company;

• Be the voice of the partners within the organization based on the partner needs framework and research & partners’ feedback to ensure qualitative & effective communication;

• Provide a centralized view of weekly and monthly portfolio status reporting ensuring that key stakeholders are aware of the health of the portfolio and any key actions required;

• Facilitate regular portfolio reviews with Leadership Team to action on, highlighting key details to inform their decision making process;

• Own ongoing portfolio management processes: complete ongoing portfolio reporting, highlight escalation or exception to assure project delivery success;

Requirements 

• Bachelor's degree or higher in an analytically focused degree such as Marketing, Economics, Engineering, Science, etc.

• A minimum of 5 years of project management experience ideally in an eCommerce and omni-channel environments

• A minimum of 3 years of digital marketing experience, including hands-on experience with creating / coordinating campaigns across multiple channels

• 3+ years of successful portfolio management experience

• Excellent communication, presentation, and analytical skills

• Exceptional oral and written communication with the ability to facilitate discussions with executives and execution teams, and the ability to express complex technical concepts in business terms

• Deep understanding of project, program and portfolio planning and delivery and be able to set standards, propose policy/process, and coach others

• Excellent organizational skills, ability to prioritize tasks, and manage time efficiently high performer with the ability to manage parallel tracks and expectations for project scope changes, seeing intersection points, and mitigating risks

• Strong team player with a high degree of flexibility and positive communication that motivates and influences achievement of team objectives

• Quick study on various tools and applications to successfully manage portfolio and project workload and deliverables

• Being able to run a simple query would be a plus