Product Strategy Lead

About AvePoint:

Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25,000 customers worldwide rely on the AvePoint Confidence Platform to prepare, secure, and optimize their critical data across Microsoft, Google, Salesforce, and other collaboration environments. AvePoint’s global channel partner program includes approximately 5,000 managed service providers, value-added resellers, and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com.

At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you!

About the position:

The purpose of the Product Strategy Lead role is to own and drive product outcomes for a defined set of cloud-based and on-premises offerings—from strategy and roadmap through delivery and go-to-market. You will combine customer and partner discovery, usage data, and competitive intelligence to make crisp tradeoffs, prioritize the right bets, and ship differentiating features and improvements that win in a highly competitive market. The ideal candidate is relentlessly competitive (motivated by building the best product and out-executing the market), can lead without authority across Engineering, UX/UI, Architecture, Sales, Marketing, and Customer Success, and is exceptional in customer-facing communication—especially listening, synthesizing, and translating insights into action. While working closely with the Program Manager and cross-functional leaders (including offshore teams), you will act as the mini-CEO for your product area—setting direction, aligning stakeholders, and delivering measurable business impact.

Specific responsibilities include, but are not limited to:

• Roadmap Ownership: Define and prioritize the product backlog based on ROI, market trends, and competitive positioning. You are responsible for the product's commercial success, not just for delivering features.

• Customer & Partner Engagement: Act as the primary external face of the product. Facilitate meetings with key customers and partners, utilizing active listening to understand their pain points and presenting roadmaps that inspire confidence.

• Win in the market: continuously assess competitors, identify differentiation opportunities, and drive decisive investments to improve feature parity and create durable advantages.

• The ideal candidate acts as the CEO of their product. You must be able to lead without authority, rallying cross-functional teams around a shared vision. You will spend significant time working with external partners and customers, leveraging exceptional listening and presentation skills to uncover market opportunities and translate them into winning strategies. Run customer and partner discovery: lead interviews, workshops, and feedback sessions; demonstrate strong listening and follow-up to uncover root needs (“why”) and validate solutions.

• Translate insights into execution-ready artifacts (PRDs, feature stories, acceptance criteria) and work alongside delivery teams through release cycles.

• Use data (customer journeys, telemetry, support trends, win/loss insights) to prioritize the backlog, measure impact post-launch, and iterate to improve results.

• Define and drive go-to-market readiness in partnership with Product Marketing and Sales Operations (positioning, messaging, pricing/packaging inputs, launch plans, and sales assets).

• Operate as the conduit between technical and non-technical stakeholders; communicate plans and decisions clearly to executives, internal teams, customers, and partners.

• Proactively identify risks, dependency conflicts, and scope creep; facilitate rapid decisions and keep teams focused on the highest-impact outcomes.

• Support the product team (architects/engineers), UX/UI in planning deliverables, defining scope, and establishing a long-term technical and product vision.

What you will bring to our team:

• Bachelor’s degree or equivalent practical experience in SaaS/software development or a related field.

• 5+ years in product management (or equivalent role) delivering B2B SaaS products; proven track record shipping customer-facing capabilities from discovery to launch.

• Demonstrated competitive drive: examples of beating competitors through superior strategy, execution, or differentiation (e.g., win/loss improvements, competitive takeouts, market share gains).

• Exceptional ability to lead without authority—aligning diverse stakeholders, handling conflict constructively, and driving decisions in ambiguous environments.

• Strong customer-facing and partner-facing presence: excellent presentation skills, concise executive communication, and outstanding listening/synthesis ability to turn feedback into outcomes.

• Technical Aptitude: Strong understanding of software development lifecycles (SDLC) to effectively collaborate with engineering leads on tradeoffs between usability, performance, and time-to-market.

• Exceptional Soft Skills: A master communicator who can listen deeply to customers to understand their root needs, and then persuade internal stakeholders to align on the solution.

• Data-informed decision making: experience using product analytics and qualitative research to prioritize and measure impact; comfort with KPI definition and experimentation.

• Experience analyzing and documenting complex business processes and translating them into product requirements and scalable workflows.

• Understanding of Microsoft 365/Teams/SharePoint/Dynamics CRM architecture, components, and configuration preferred.

The Salary Range for this role is $110,000 - $150,000. At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions—apply even if your expectations fall outside the range.

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