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Product Strategy Analyst(m/f/d)

Franka Robotics

München permanent

Posted: March 5, 2026

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Quick Summary

Partner with the product team to analyze market trends and validate product concepts, minimizing business risk and maximizing product impact.

Job Description

Your role:
At Franka Robotics, we empower researchers worldwide to shape the future of embodied AI. We are looking for a Product Strategy Analyst to serve as the analytical engine behind our product organization.

You will partner directly with the product team to actively hunt for the insights that will define the next generation of robots and validate the viability of our product concepts before we build them.


Your experience and qualifications:
Your core mission is to minimize business risk and maximize product impact through rigorous analysis. 

Strategic Market & Competitive Intelligence 

• Market Evaluation:Conduct deep-dive analysis into the global roboticsand embodied AIresearch market (education,academicresearch, corporate R&D).Quantify Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM).
• Competitive Landscape:Go beyond feature comparison. Evaluate competitors’ business models, funding, pricing strategies, and supply chain strengths.Identifywhere Franka can win.

Commercial Viability & Financial Modeling 

• Sales Potential:Build predictive models for unit sales based on market penetration rates and historical data.
• Cost & Margin Analysis:Work with engineering and operations to estimate Bill of Materials (BOM) and operational costs early in the discovery phase. Ensure the "Viability" risk is addressed before development begins.

Go-to-Market (GTM) Strategy 

• Launch Strategy:Design data-driven GTM plans.Determinetheoptimalpricing tiers, sales channels (direct vs. distributor), and regional rollout sequences.
• Positioning & Product Marketing Collaboration:Support Product Marketing activities, for translating market and competitive intelligence intoclearpositioningand differentiated messaging,thusdefiningwhich USPs to emphasize by segment, region, and channel.

Data & Insight Presentation 

• Synthesize & Present:Convert complex datasets into clear, narrative-driven presentations for the C-suite and Product Team. 
• Product Performance Tracking:Monitorpost-launch metrics (acquisition, retention, active usage) to close the feedback loop.

 

Requirements 

• Analytical Rigor:Mastery of financial modeling, unit economics, and forecasting. You must be comfortable telling a story with numbers.
• Robotics/Tech Fluency:You must be able to "speak the language" of our customers (researchersin the fields of e.g., Robotics, AI, Human-Robot Interaction, Automation). Youdon'tneed toprogramthe robot, but you must understand theproductsandthemarkets.
• Commercial Instinct:An ability to separate "cool technology" from "sellable products."
• Communication:The ability to debate product direction withtheProductTeamusingdata.

Experience: 

• 3-5+ years of experience in Product Analysis, Management Consulting, or Product Marketing within theHardware/Robotics/Deep Tech/AIsector.
• Proventrack recordof defining GTM strategies for high-techhardwareproducts.
• Experience working in or selling to the academic/research market is a significant plus.


Why us?:
Franka Robotics stands out as a financially stable and supportive workplace, committed to the growth and well-being of our employees. With a focus on development opportunities, we empower team members to take on challenging tasks and impactful projects, encouraging both professional and personal growth. We’re proud to host a diverse, international team based in a central location with excellent public transportation links, making it easy for employees to stay connected.
In addition to an engaging work environment, we offer a competitive benefits package that includes a company pension scheme, health insurance, and a childcare subsidy. We also believe in fostering a sense of community through regular company events, creating a workplace where our people can thrive both inside and outside of work.

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