Product Owner - AdTech

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Internal Grade D

Experian Marketing Services are looking for an experienced Product Owner to lead the development of identity and advertising technology solutions. This role requires close collaboration with partners across marketing, data, and engineering teams to deliver products that ensure accurate identity resolution, audience targeting, and privacy-compliant data activation.

This is a Hybrid role based in either London or Nottingham reporting to the Programme Manager for Experian Marketing Services.

Responsibilities

• Engage with partners—including advertisers, publishers, data partners, and our teams—to gather requirements, provide updates, and ensure agreement on product vision and roadmap.
• Oversee and prioritize the product backlog, ensuring it reflects market needs, regulatory requirements, and strategic goals for identity and ad tech solutions.
• Write clear, actionable user stories with well-defined acceptance criteria for features such as identity graphs, consent management, and audience segmentation.
• Participate in sprint planning, reviews, and retrospectives to ensure development aligns with priorities and delivers measurable value.
• Communicate story commencement and completion to partners, maintaining transparency throughout the sprint cycle.
• Collaborate with sales and client-facing teams to address customer needs and support go-to-market projects.
• Balance priorities including product value, market demands, and roadmap commitments.

• Product Owner experience in ad tech, martech, or identity solutions and background working with ad tech ecosystem, including identity resolution, programmatic advertising, data onboarding, and privacy regulations
• Knowledge of identity graphs, deterministic/probabilistic matching, and data privacy compliance.
• Familiar with Agile methodologies, backlog management, and sprint execution and other structured methodologies for delivering new identity and advertising products.
• Experience creating Product Requirements Documents (PRDs) and conducting functional acceptance tests.
• Break down complex identity and data requirements into clear, applicable components.
• Familiarity with AI/ML applications in ad tech, such as predictive modeling for audience targeting and fraud detection.

Benefits package includes:

• Great compensation package and discretionary bonus plan
• Core benefits include pension, bupa healthcare, sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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