Product Marketing Program Manager - Value Program

The role / impact

This role sits at the intersection of messaging strategy and campaign execution, acting as a strategic integrator to operationalise our value proposition across priority programmes and integrated campaigns. You will distill complex product capabilities into compelling narratives that resonate with our customers, ensuring a holistic view of their needs is translated into tangible value.

Success in this position requires a unique balance of strategic storytelling and disciplined execution. You will be responsible for the end-to-end management of multi-channel campaigns while maintaining meticulous documentation and driving stakeholder alignment to ensure every project is delivered flawlessly and on time.

The team / how they connect

You will join a high-growth Product Marketing team that works closely with Product and Customer teams to bridge the gap between technical innovation and market impact. The team operates as a collaborative hub, partnering with global channel owners and regional go-to-market teams to ensure our voice is consistent, localised, and impactful across all territories.

The team is currently working on / Initially, you will focus on

• Conceptualising and executing multi-channel campaigns across social, digital, email, and in-product messaging.

• Acting as the primary custodian for the innovations microsite, managing the roadmap and quarterly highlight campaigns.

• Designing new operational workflows to improve efficiency and cross-functional collaboration between global strategy and regional execution.

• Establishing a structured reporting cadence to track campaign performance, conversion, and overall programme health.

Where and how you can work

Xero supports a hybrid working model that balances the flexibility of remote work with the connection of in-office collaboration. You will have access to our modern office spaces and participate in "boost days" designed to bring teams together for planning and social connection. Specific arrangements can be discussed based on your location and the needs of the team.

Here are some of the things we are looking for

• You bring a proven ability to align diverse stakeholders toward a unified narrative within a global matrix environment.

• A background in product marketing or integrated campaign management allows you to "zoom out" to portfolio strategy and "zoom in" to the fine details of execution.

• Your exceptional organisational skills and bias for clarity help you build frameworks and checklists that ensure global consistency.

• You possess a natural talent for strategic storytelling and developing ROI-based narratives that capture customer interest.

• Comfort using data and marketing analytics helps you inform positioning and prove the influence of your campaigns across different regions.

• You thrive when given the autonomy to lead complex project timelines and manage multiple workstreams simultaneously.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.