Product Marketing Manager

This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week.

Tulip, the Frontline Operations Platform, is empowering the world’s leading manufacturers to improve the productivity of their teams, the quality of their output, and the efficiency of their operations. With Tulip’s frontline operations platform, companies can empower engineers closest to operations to digitally transform their facilities and gain real-time visibility into the people, machines and processes involved in production--all in a matter of days.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary. Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator. Tulip has also been named one of Energage’s Top Workplaces USA and one of Built In Boston’s “Best Places to Work” and “Best Midsize Places to Work” for 2024.

About You:

You are passionate about product marketing and excel at translating complex, technical ideas into clear, engaging stories for both colleagues and customers. Team-oriented and collaborative, you build consensus and deliver unified strategies and messaging across the organization.

Storytelling is your core strength—you create content and campaigns that engage audiences at every stage of the customer journey. Curious and adaptable, you thrive in fast-paced environments, enjoy tackling open-ended challenges, and know how to reprioritize as business needs evolve. Organized and results-driven, you balance creativity with a focus on making a real business impact.

What skills do I need?

• 4–5+ years of experience in B2B product, solutions, or technical marketing, with a strong preference for backgrounds in cloud/SaaS products for fast-scaling businesses focused on manufacturing or life sciences industries.

• Proven ability to distill complex technical concepts into clear, persuasive narratives for diverse audiences and executive stakeholders.

• Strong program management skills with a track record of leading cross-functional product launches or go-to-market initiatives to completion.

• Analytical thinker—comfortable interpreting market intelligence, customer data, and product usage insights to shape effective messaging and strategy.

• Exceptional storyteller—adept at building compelling narratives from both qualitative and quantitative sources.

• Experience developing messaging and go-to-market content that positions products as solutions for evolving customer needs and business resiliency.

• Agile and solutions-oriented—able to prioritize and adapt quickly in a dynamic, fast-paced environment.

• Collaborative communicator—skilled at working across teams and driving alignment.

• Familiarity with AI and digital technology trends in marketing is a plus.

• Experience in regulated, technical, or industrial sectors highly valued.

Key Responsibilities:

• Define and refine product positioning and messaging that differentiates our solutions and articulates clear business value.

• Develop a wide range of go-to-market content (blogs, webinars, videos, landing pages, case studies) to support sales, demand generation, and customer success.

• Lead product launches—partnering with Product, Sales, and Marketing to execute coordinated, high-impact go-to-market campaigns.

• Analyze market trends, customer feedback, and competitive intelligence to surface key product opportunities and inform strategic choices.

• Equip sales and customer teams with targeted enablement assets that address buyer pain points, product features, and value propositions.

• Drive the creation of use case narratives and customer stories to showcase the tangible impact of our solutions.

• Continuously monitor shifts in the market landscape and adjust messaging as business needs evolve.

• Advocate for a customer-centric approach within the organization—ensuring product marketing reflects real-world problems and outcomes.

• Contribute to internal knowledge sharing to keep teams informed and aligned on positioning and product strategy.

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered.

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

• Direct impact on product and culture

• Company equity

• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Commuter Benefits, Parental Leave, and 401k

• Flexible work schedule and unlimited vacation policy

• Virtual company events and happy hours

• Fitness subsidies

We are an equal opportunity employer and building a diverse team is our top priority. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform manufacturing.

The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range posted, actual compensation will be determined depending on multiple factors including job-related knowledge & skills, experience, business needs, geographical location, market compensation data, and internal equity. Expected compensation ranges for this role may change over time. The salary range for this position is $100,000 - $140,000 per year.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.