Product Marketing Manager, Sales Product

Introduction to Demandbase:

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

About the Role:

We’re seeking a full-time Product Marketing Manager, Sales Product to lead go-to-market strategy, positioning, and cross-functional enablement for Demandbase One for Sales This role is ideal for someone who thrives at the intersection of sales enablement, product strategy, and customer storytelling. 

You’ll play a critical role increasing sales, retention, improving product messaging, and driving deeper adoption among sales personas—specifically Account Executives, SDRs, and Account Managers. Additionally, you’ll be a key partner to Product Management, Sales, Customer Success, and Enablement in shaping how we deliver value to revenue teams.

What you’ll be doing:

• Persona-led Positioning & Messaging
Develop and refine differentiated product messaging and positioning tailored to sales personas, especially SDRs and AEs.

• Go-to-Market Execution
Lead GTM strategy and execution for enhancements or releases within the Sales Intelligence product.

• Sales Enablement & Content
Create compelling sales collateral, pitch decks, competitive battlecards, and customer-facing assets that speak directly to the needs and workflows of sales teams.

• Use Case Development
Partner with sales and product teams to identify and promote high-impact use cases—particularly for SDR workflows—to drive awareness, adoption, and retention.

• Customer & Market Research
Conduct interviews, win/loss analyses, and competitive research to uncover trends, validate value propositions, and inform strategy.

• Cross-functional Alignment
Collaborate closely with Product, Sales, Customer Success, and Enablement teams to ensure tight coordination from product development through to revenue impact.

What we’re looking for:

• 3-5 years of Product Marketing Manager experience in B2B tech organizations

• Proven success in messaging and GTM strategies for sales teams (SDRs, AEs, AMs, CS).

• Experience working with product and sales teams to translate features into value.

• Ability to lead product launches, sales enablement, and persona campaigns.

• Excellent written and verbal communication with storytelling skills.

• Data-driven and action-oriented.

• Bachelor's degree in marketing, business, or related field.

Benefits:

We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

Unsolicited Submissions

At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.