Product Marketing Manager

OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data. These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync. Learn about OpenGov’s mission to power more effective and accountable government and the vision of high-performance government for every community at OpenGov.com.

Job Summary:

As a Product Marketing Manager, you will play a strategic role within a fast-paced, growth-oriented marketing organization. You will be responsible for developing and executing winning go-to-market (GTM) strategies, equipping frontline teams with high-impact messaging, content, and enablement tools, and partnering with Product Management and Sales to drive long-term growth for our suite of products.

Responsibilities:

• Develop advanced, data-driven messaging and positioning to drive market engagement and customer acquisition.

• Define market segmentation, size, and key personas; track industry trends and public sector dynamics to inform GTM strategy.

• Synthesize key insights from customer, sales, and market conversations to inform GTM strategy and messaging.

• Lead the creation of strategic marketing assets including pitch decks, product one-pagers, enablement materials, e-books, and training videos to drive demand and sales effectiveness.

• Lead competitive intelligence efforts to inform positioning, pricing, and strategic decision-making.

• Lead end-to-end internal and external launch plans for new features, products, and offers, ensuring seamless execution.

• Develop strategic pricing models in collaboration with Product, Finance, and Sales, ensuring competitiveness and profitability.

• Collaborate with the Demand Generation and Content Teams to drive campaigns to impact pipeline and conversion rates.

• Partner with the Product Team to influence the product roadmap based on the customer and market dynamics.

• Deliver engaging enablement programs to train GTM teams on the latest features, products, and offerings.

• Proven ability to build compelling messaging, enablement, and GTM strategies that drive measurable business results.

• Skilled at distilling complex ideas into clear, compelling narratives tailored to technical and non-technical audiences.

Requirements and Preferred Experience:

• Minimum of 3 years of proven marketing experience in SaaS, government, finance, or accounting technology with at least 2 years of product marketing experience.

• Bachelor’s degree in Business, Finance, Marketing, or a related field (Master’s degree preferred).

• Strong ability to network across departments, engage with key external stakeholders, and advise on complex business challenges.

• Proven ability to analyze market trends, customer pain points, and regulatory landscapes to drive business strategy.

• Documented track record of producing high-quality marketing assets at scale.

• Experience leading cross-functional GTM launches and ensuring alignment with business objectives.

• Ability to hold strategic conversations with executives, discussing pricing, budget implications, and revenue impact.

• Self-motivated, solution-oriented, and results-driven, with a proven ability to manage multiple priorities in a fast-paced environment.

Why OpenGov?

A Mission That Matters.

At OpenGov, public service is personal. We are passionate about our mission to power more effective and accountable government. Government that operates efficiently, adapts to change, and strengthens public trust.  Some people say this is boring.  We think it’s the core of our democracy.

Opportunity to Innovate

The next great wave of innovation is unfolding with AI, and it will impact everything—from the way we work to the way governments interact with their residents. Join a trusted team with the passion, technology, and expertise to drive innovation and bring AI to local government. We’ve touched 2,000 communities so far, and we’re just getting started.

A Team of Passionate, Driven People

This isn’t your typical 9-to-5 job; we operate in a fast-paced, results-driven environment where impact matters more than simply clocking in and out. Our global team of 800+ employees is united in our commitment to challenge the status quo. OpenGov is headquartered in San Francisco and has offices in Atlanta, Boston, Buenos Aires, Chicago, Dubuque, Plano, and Pune.

A Place to Make Your Mark

We pride ourselves on our performance-based culture, where every employee is encouraged to jump in head-first and take action to help us improve. If you have a great idea, we want to hear it. Excellent performance is recognized and rewarded, and we love to promote from within.