Product Marketing Manager, Programmatic

We are seeking a Product Marketing Manager to join Spotify’s Global Monetization Product Marketing team, with a focus on programmatic advertising and DSP partnerships.

This role sits at the intersection of product, partnerships, and go-to-market, helping shape how Spotify brings its advertising measurement and inventory to market through programmatic channels. You will work closely with DSP partners, ad tech providers, and internal R&D teams to ensure Spotify’s ad solutions are effectively integrated, positioned, and adopted within the programmatic ecosystem.

You’ll play a key role in defining how Spotify shows up in programmatic environments—translating product capabilities into scalable demand, and ensuring the Spotify Ad Exchange is clearly understood, trusted, and activated by buyers. This is a highly cross-functional, fast-paced role where you’ll influence both external partner strategy and internal product direction, helping grow a critical pillar of Spotify’s ads business.

What You'll Do:
• Drive product and feature development of Spotify’s programmatic advertising solutions, tapping into your market knowledge to help R&D teams identify and prioritize the most impactful work.

• Deeply understand customer segments and collect high-quality product feedback to influence product roadmaps and to guide global marketing tactics.

• Develop product positioning strategies that clearly articulate the value proposition of Spotify and differentiate us in market.

• Lead product launches with a multitude of cross-functional teams including sales, operations, PR, marketing, and more.

• Support global product adoption and growth through market expansion, sales enablement, and thought leadership.

Who You Are:
• You have a minimum of 5+ years of experience within the digital advertising industry, with a keen understanding of programmatic advertising. Product marketing experience preferred.

• You have a BA/BS degree or equivalent; master’s degree a plus.

• You have a strong experience leading cross-functional teams and a track record of influencing senior stakeholders in product/engineering, partnerships, operations and sales.

• You have experience with customer research and are proficient using data/insights to inform product/GTM strategy

• You have strong opinions about what we should build and why, balancing quantitative and qualitative points to influence strategic decisions.

• You have experience working globally and are empathetic to customer needs

• You have experience launching cross-functional go-to-market launches

• You have a track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment

• You can explain the value of highly technical concepts in human, relatable, and compelling language.

• You have experience presenting to large industry groups and meeting with senior external stakeholders. .

Where You'll Be:
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We offer you the flexibility to work where you work best! For this role, you can be within the North America or UK region as long as we have a work location.

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This team operates within the GMT and EST time zones for collaboration.

The United States base range for this position is $102,981 to $147,116 plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.