Product Marketing Manager, Product-Led Growth

About Weaviate

Weaviate is an AI startup with open source and creativity at its core. Our AI-native vector database uses machine learning to create meaningful insights from unstructured data in a completely new way. Named one of Forbes’ Top 50 AI startups, and with over a million monthly downloads, Weaviate is quickly growing in popularity with developers and enterprises alike.

Our team members work remotely across the globe with the flexibility to work from anywhere and at any time. Our people experience this as a massive benefit! Operating with a strong sense of ownership and collaboration, our teams prioritize results while empowering each individual to do their best work.

About this role

We're hiring our first PLG-focused Product Marketing Manager to own and scale our product-led growth campaigns. You'll be responsible for designing, executing, and iterating on multi-channel campaigns that drive user activation, feature adoption, and product engagement.

This role sits at the intersection of product, data, and marketing. You'll use product usage data to identify opportunities, craft compelling messaging, collaborate with product development on in-product experiences, and measure what works. If you love turning data insights into action and seeing direct impact on product metrics, this is the role for you.

What makes this role unique:

You'll own the entire campaign lifecycle - from segmentation to creative to measurement

• Direct product impact - Your campaigns drive activation, not just awareness

• Data-driven from day 1 - Every decision backed by product analytics

• AI-native approach - We build for developers that create AI innovations

This is what you’ll be doing

Own PLG Campaign Execution (60%)

Design & Execute Multi-Channel Campaigns:

• Plan and execute monthly PLG campaigns targeting specific user segments

• Own multi-channel campaigns end-to-end from rollout to analysis

• Collaborate with engineering to launch in-app banners, modals, and notifications

• A/B test messaging, timing, and channels to optimize performance

Data-Driven Segmentation:

• Work with data team to identify high-value user segments

• Write segmentation criteria based on product behavior

• Build and maintain custom messaging lists

• Validate segment quality and iterate based on results

Measure & Iterate:

• Track campaign performance: open rates, click rates, conversions, primary metrics

• Run retrospectives after each campaign to identify learnings

• Build a continuous optimization loop: test → measure → iterate → scale

• Report results to leadership with clear insights and recommendations

Build PLG Infrastructure (30%)

Campaign Operations:

• Build and maintain the PLG campaign playbook

• Create reusable templates for emails, banners, dev handoffs, retrospectives

• Establish processes for campaign planning, execution, and measurement

• Set up dashboards to track campaign health metrics

Cross-Functional Collaboration:

• Partner with product and engineering to build in-product components

• Work with design on campaign creative (emails, banners, modals)

• Collaborate with product on identifying campaign opportunities

• Align with data team on segmentation logic and tracking

Tools & Systems:

• Manage email marketing platform

• Configure audience segments and campaign automation

• Set up tracking and attribution for campaign performance

• Maintain campaign calendar and coordinate launches

Strategic Growth Initiatives (10%)

Growth Experimentation:

• Identify new campaign opportunities from product data

• Test new channels

• Experiment with growth loops and viral mechanics

• Scale what works, kill what doesn't

Voice of Customer:

• Analyze user feedback from campaigns (replies, support tickets)

• Surface insights to product team on friction points

• Inform product roadmap with campaign learnings

What we are looking for

• You have hands-on experience running product-led growth campaigns

• You've worked with segmentation, personalization, and behavioral triggers

• You have a data-driven mindset and are comfortable working with numbers

• You know how to set up experiments and measure what works

• You understand developer products and can speak their language

• You are execution oriented, planning and shipping campaigns consistently

• You're comfortable with ambiguity and figuring things out

• You move fast and iterate based on learnings

• You are aligned with our company values.

Preferred background

• Product marketing experience at B2B SaaS or developer tools company

• Experience with email marketing platforms

• Understanding of activation, retention, and growth metrics

• Strong writing skills (emails, landing pages, product copy)

What we offer

• 100% Remote Work: Work from anywhere in the world where you can do your best work. Whether it’s your cozy home office, a co-working space, or a beachside café. Read more here.

• Flexible Time Off: We trust you to manage your time (off). Take the time you need to recharge, travel, or just enjoy life outside of work. Read more here.

• Competitive Pay & Equity: We offer compensation that reflects the value you bring to the team, along with the opportunity to share in our success through equity.

• Local Benefits:

• US: Healthcare, dental, vision insurance, 401(k) employer matching.

• Netherlands: Holiday allowance, pension plan.

• Other countries: Benefits provided via our Employer of Record (EOR) partner, tailored to local standards and regulations.

• Tech stack: We provide you with a shiny new MacBook, and you’ll receive a stipend to upgrade your home office.

• Grow, Learn, and Collaborate: We provide a dedicated budget to help you sharpen your skills and grow your career. Work with a curious, collaborative, smart, and innovative (fun) team that encourages growth and impact.

Are you interested?

Have a look at this page to learn what you can expect from our interview process. Be aware that conducting a background check is part of our onboarding.

If you’re interested in Weaviate and this role, please apply through this vacancy. We’ll be in touch in response to your application. This way, we can ensure you have the best experience while allowing our team to focus on doing their best work.