Product Marketing Manager - Platform

Role Overview

veritree is an award-winning climate tech start-up based in Vancouver. Launched in 2021, our technology measures and verifies the impact of global restoration efforts from the ground up. We are a small team on a big mission to plant 1 billion verified trees by 2030 with our community of businesses, planting organizations, and consumers who believe in the transformative power of verified restoration projects to create real and meaningful impact for the planet, nature and people.

We are seeking a proactive and results-driven Product Marketing Manager - Platform to lead go-to-market strategy, messaging, and adoption for veritree’s platform. In this role, you will be responsible for clearly articulating veritree’s differentiated value propositions in the nature tech space, helping internal teams and external partners understand not just what we do but also why it matters. You’ll lead the charge on launching new products and features, conducting market research, and collaborating closely with product, sales, and customer success to drive adoption and engagement.

6 Month Key Outcomes (6-month KOs)

• Establish veritree’s product messaging and positioning framework to improve sales clarity and reduce friction in the buyer journey.
• Deliver consistent, high-quality GTM launches that improve product understanding and contribute to stronger conversion outcomes.
• Strengthen Sales efficiency through a complete suite of product enablement tools (pitch decks, demos, FAQs, and vertical one-pagers) that support faster, clearer deal cycles.
• Create foundational vertical and ICP playbooks to support more targeted outreach and campaigns.

Key Responsibilities

• Develop and execute go-to-market strategies for product releases, features, and capabilities.
• Conduct competitive, customer, and market research to inform positioning and ICP refinement.
• Translate technical product capabilities into simple, credible, and inspiring narratives.
• Develop branding, marketing, and sales solutions for vertical specific ICPs
• Create sales enablement materials, including pitch decks, demos, FAQs, and vertical one-pagers.
• Partner with the Marketing Team to develop and manage multi-channel marketing campaigns that drive product awareness and adoption.
• Produce clear marketing content such as case studies, webinars, landing pages, and blogs to support demand generation.
• Analyze performance data and use insights to refine messaging, GTM strategies, and content.
• Work closely with the Product Team on product roadmap messaging and cross-functional alignment.
• Support pricing and packaging research of veritree’s various platform offerings for planting partners, resellers, and corporate partners.

Requirements:
Professional Requirements

• 4+ years experience in product marketing, preferably at a SaaS or B2B technology company.
• Demonstrated success developing go-to-market strategies, crafting messaging, and sales enablement
• Experience with marketing automation tools and CRM systems (e.g., HubSpot)
• Strong analytical skills and experience with data-driven marketing
• Proven ability to build and scale cross-functional programs or launches from concept to completion
• Experience measuring and optimizing marketing performance across channels

Personal Strengths

• Eager to help build a growing Product Marketing discipline at veritree.
• A collaborative team player with the ability to work independently.
• Curious, iterative thinker with strong problem-solving skills.
• Excellent project management skills and attention to detail.
• Open to feedback and comfortable adapting in a fast-paced environment.
• Able to manage multiple projects and evolving priorities with clarity and momentum.

Benefits:
Benefits & Compensation Overview

At veritree, we recognize that compensation and performance development are key to attracting and retaining top talent. Our approach is grounded in fairness, transparency, and creating opportunities for growth as both our people and business scale.

Some highlights you can expect include:

• Competitive salary with a performance-driven framework that ensures fair and consistent compensation reviews, tied to individual impact and business growth
• Extended health, dental, and vision benefits
• Additional Health Spending Account (HSA) / Lifestyle Spending Account (LSA) to support your well-being and lifestyle interests
• A variety of time-off programs, including vacation, personal days, and a 4-week remote work program each year
• Employee discount with tentree, our sister company
• A flexible, hybrid work environment designed for collaboration and focus-driven impact

veritree ensures that compensation is reviewed fairly and consistently, with opportunities for salary progression tied to sustained performance. As such, the salary range for this role is $100,000 to $135,000 CAD.

This range is positioned around the 50th-75th percentile of market data we’ve collected, reflecting our commitment to competitive pay. Final offer amounts are based on individual experience and skillset of the candidate demonstrated during the recruitment process.

We reserve the >75th percentile of our salary ranges for internal employees who demonstrate sustained high performance and impact at veritree.

veritree is an equal opportunity employer. We are committed to building a team that represents diverse backgrounds, perspectives, and skills. All employment decisions are made on the basis of qualifications, merit, and business needs.