Product Marketing Manager

About Bitstack

It all started with an idea in 2021. Initially built to democratize Bitcoin in France, Bitstack has gone from a simple product that invests spare change in bitcoin, to a crypto-native bank bringing a better way to save, spend, and grow money to our 300K+ users. We want to rebuild finance from the ground up to empower people to achieve financial freedom by participating in a more open and inclusive financial system. We’re a small, ambitious team of operators. We believe in moving fast, sweating the details, and creating products people truly love. At Bitstack, you’ll have the opportunity to shape not just our products, but the culture and practices of our entire organization. Bitstack is backed by YC, leading VCs like 13books Capital, Stillmark, Serena, and many more. We are building a product our users love and we are just getting started!

The role

We are looking for a Product Marketing Manager to define how Bitstack’s products, features, and value proposition are positioned, brought to market, and understood by users.

Your mission will be to turn product complexity into clear, compelling, and scalable narratives that drive understanding, adoption, and differentiation. You will bring structure and consistency to how Bitstack communicates about its products across the entire lifecycle.

You will sit at the intersection of Product, Marketing, Growth, Design, Customer Care, and Compliance to ensure Bitstack launches products with the right positioning, the right narrative, and the right go-to-market strategy.

This role focuses on the positioning and go-to-market layer of the product lifecycle: defining how we talk about our products, how we bring them to market, and how we ensure they are clearly understood and adopted by users.

As Bitstack expands its product offering with major new products and features such as its euro account and Visa card, while preparing additional launches and expanding into new European markets, this role will be critical in sharpening our value proposition, improving feature adoption, and building a repeatable, high-quality product marketing engine.

This is not a Growth or Brand Marketing role. You will not own paid acquisition, lifecycle campaign execution, or in-product experimentation. Instead, you will own the positioning, messaging, and go-to-market layer that enables these functions to perform better.

What you’ll be doing

As Product Marketing Manager at Bitstack, you will:

• Own product positioning and messaging across Bitstack’s core products, new product lines, and strategic initiatives

• Translate product capabilities into clear, differentiated, and user-centric value propositions for key audiences and use cases

• Build and maintain scalable messaging frameworks that can be used consistently across channels and markets

• Lead go-to-market strategy for product launches, feature releases, and major initiatives

• Partner closely with Product and Design to ensure new features are launched with clarity, and that in-product copy aligns with Bitstack’s positioning

• Bring user, market, and competitive insights into the product development process to influence positioning and product direction

• Collaborate with Growth, CRM, Social, and other teams to ensure launches are executed consistently across all touchpoints

• Define success metrics for launches (adoption, activation, usage) and continuously improve based on performance

• Contribute to building a structured and repeatable approach to product marketing at Bitstack

What we’re looking for

We care more about impact than titles. The ideal candidate:

• Has 4–7 years of experience in product marketing, go-to-market, or strategic marketing roles

• Has strong experience building positioning and messaging for consumer products

• Knows how to turn product features into clear, differentiated, and compelling user narratives

• Has experience leading product launches end-to-end in cross-functional environments (Product, Growth, Design, CRM, etc.)

• Is structured in their thinking and able to build frameworks, not just one-off campaigns

• Thrives in fast-paced startup environments where ownership and collaboration matter more than hierarchy

• Has high standards for clarity, precision, and quality in both thinking and writing

• Communicates clearly and writes well in both French and English

• Experience in consumer fintech, crypto, neobank, or high-scale consumer apps is a strong plus

Process

• Introductory Call
An initial conversation with Mélanie from our People Team to get to know you better and share more details about the role, the team, and how we work at Bitstack.

• Hiring Manager Interview
A discussion with our CMO to dive deeper into your experience, expectations, and how you approach your role and impact.

• Take-Home Business Case & Presentation
You’ll receive a practical business case to complete in your own time. Once submitted, you’ll be invited to present your work, walk us through your thinking, and answer questions.

• Team & Culture Fit Interview
A conversation with the team focused on collaboration, ways of working, and overall team fit.

• Founder Interview
A final discussion with our CEO to align on vision and expectations.

Perks & Benefits

🌎 Work from our office in Paris (Bourse) or Remote
🕑 Flexible working hours
👩‍⚕️ One of the best health insurance plans with 100% employer contributions
🏄 Monthly team activities and annual offsites
🍉 Swile meal vouchers
🤑 Competitive salary based on experience & Bitstack stock options

Diversity & Inclusion

We hire talented and passionate people from all kinds of backgrounds, we don’t care about your age or where you studied. If you’re excited about the role but your past experience doesn’t match every bullet point in the job description, we still encourage you to apply. What matters most is that you’re a builder at heart, you share our values, and you’re enthusiastic about our mission.

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