Product Marketing Manager

Assent is the leading AI native platform for supply chain sustainability and compliance, trusted by complex manufacturers and distributors around the world. Built and backed by experts who have led global compliance programs, our unified platform combines advanced AI, regulatory expertise, and the world’s largest supply chain data network to help organizations reduce risk, lower operational costs, and build trust across every tier of the value chain. From human rights and responsible sourcing to PFAS reporting and Digital Product Passports, Assent transforms regulatory complexity into actionable insights that drive real business outcomes.

With over 900 team members across India, North America, Malaysia, the EU, and Kenya and more than 1,000 customers globally, Assent brings together global perspective and deep domain expertise. Our hybrid work model enables teams to collaborate effectively across regions while staying connected to the communities where they live and work. As a certified B Corporation, we meet rigorous standards of social and environmental performance, transparency, and accountability. This reflects our commitment to building technology that drives business performance while creating long-term value for people and the planet.

People First. Technology Forward.

Our commitment to People, Culture & Community (PCC) is rooted in building a diverse, inclusive, and high-performing team. We recruit and retain team members with a range of backgrounds, experiences, and perspectives, while fostering a culture of belonging where all Assentees are respected, supported, and empowered to contribute.

As we continue to embed AI into how we work, we do so thoughtfully, enhancing human potential, supporting better decision-making, and prioritizing appropriate oversight, privacy, and fairness.

At Assent, we value your privacy and are committed to maintaining transparency in how we handle your personal information. As part of our talent acquisition and management processes, we may use AI technologies to support activities such as resume screening, candidate communication, and talent analytics.

The Product Marketing Manager, will own the positioning, messaging, and go-to-market strategy for two of Assent’s most strategic solution areas.

This role is responsible for defining how Assent competes and wins in markets shaped by increasing regulatory pressure, supply chain risk, and global trade complexity.

In addition, this role will own the coordination and operationalization of Assent’s win-loss program, leveraging AI-powered insights and market intelligence to ensure feedback directly informs product strategy, positioning, and revenue execution.

This is a strategic and execution-focused role. You are expected to translate complex regulatory concepts into clear market narratives while driving cross-functional alignment that impacts pipeline and win-rate performance.

What You’ll Do

Solution Positioning & Messaging Ownership

• Own and evolve positioning and messaging for Responsible Sourcing and Trade Compliance solutions

• Translate complex regulatory requirements (e.g., forced labor, due diligence, import/export controls) into clear, differentiated value propositions

• Develop persona-specific messaging aligned to compliance, supply chain, procurement, and executive stakeholders

• Ensure consistency of solution narratives across all customer-facing and revenue-facing materials

Go-to-Market Strategy & Execution

• Lead go-to-market planning for new capabilities, regulatory updates, and solution expansions

• Partner with Product Management to align roadmap priorities with market needs and competitive pressures

• Collaborate with Demand Generation and Content teams to activate messaging across campaigns and channels

• Support strategic deals where positioning clarity is critical to advancing or closing opportunities

AI Operational Excellence

• Operationalize AI as a core capability across product marketing workflows, insights generation, and go-to-market execution

• Own and optimize the use of AI-powered tools across win-loss analysis, competitive intelligence, and market research to increase speed, depth, and accuracy of insights

• Identify opportunities to embed AI into messaging development, persona research, and content creation to improve scalability and consistency

• Partner with cross-functional teams to ensure AI-driven insights are translated into actionable strategies that influence product direction, positioning, and revenue execution

Sales Enablement & Revenue Support

• Develop and maintain core enablement assets including pitch decks, battlecards, talk tracks, and demo narratives

• Equip Sales, BDRs, and Customer Success teams with clear articulation of solution value and differentiation

• Deliver training and enablement sessions to improve field readiness and confidence

• Continuously refine materials based on deal feedback and competitive dynamics

Win-Loss Program Ownership

• Own the structure, coordination, and continuous improvement of Assent’s win-loss program

• Manage Assent’s AI-powered win-loss tools and vendor relationships

• Conduct and synthesize win/loss interviews to identify buying drivers, competitive patterns, and deal dynamics

• Translate insights into actionable recommendations for Product, Sales, and Marketing

• Establish reporting frameworks and regularly deliver insights to leadership

Market & Competitive Intelligence

• Monitor regulatory shifts, market trends, and competitive positioning in responsible sourcing and trade compliance

• Manage Assent’s AI-powered competitive tools and vendor relationships

• Develop competitive intelligence assets to support sales strategy and positioning refinement

• Act as the internal subject matter expert for your solution areas

• Contribute to category narrative development and thought leadership initiatives

• 5–8+ years of experience in product marketing, product management, or related GTM roles within B2B SaaS

• Proven experience owning positioning, messaging, and go-to-market strategy for complex or technical solutions

• Experience supporting enterprise or complex B2B sales cycles

• Strong ability to translate complex concepts into clear, compelling narratives

• Experience building or contributing to win-loss analysis programs and translating insights into action

• Strong cross-functional leadership and stakeholder management skills

• Analytical mindset with the ability to synthesize qualitative and quantitative inputs

At Assent, we are uniquely positioned to make meaningful, impactful changes in the world around us. If you believe in doing work that matters, we want you to join our team.

Life at Assent

• Wellness: We believe that you and your family’s well being is important. As a result, we offer vacation time that increases with tenure, comprehensive benefits packages (details vary by country), life leave days and more.

• Financial Benefits: It’s not all about the money – well, it’s a little about the money. We understand that financial health is important and we offer a competitive base salary, a corporate bonus program, retirement savings options and more.

• Life at Assent: There is purpose beyond your work. We provide our team members with volunteer days, flexible work options and opportunities to get involved in corporate giving initiatives.

• Lifelong Learning: At Assent, curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start.

• Work The Way That Works for You: Your work and life should be balanced in a way that is purposeful for you. We offer flexible working environments for our team. Choose a space that meets your unique needs.

At Assent, we are committed to growing and sustaining an environment where our team members feel included, valued, and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs).

Our commitment to diversity, equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences, and fostering a culture of belonging where all team members are included, treated with dignity and respect, promoted on their merits, and placed in positions to contribute to business success.

If you require assistance or accommodation throughout any part of the interview and selection process, please contact [email protected] and we will be happy to help.  

We use AI to support parts of our recruitment process, such as note-taking and initial shortlisting based on job-related qualifications. AI does not make hiring decisions. All candidates will speak with a real person, and final decisions are always made by our recruitment team.