Product Marketing Manager (Mid-level, Portfolio Products)

About Schneider Innovations

Schneider Innovations is a U.S.-based brand group focused on Health and Safety–oriented products, with established businesses across medical consumables, personal protective equipment, and related healthcare categories. We operate a multi-brand, multi-channel portfolio serving both consumer and institutional markets in North America and Europe, supported by mature capabilities in manufacturing, global supply chain, and commercialization.

As our portfolio continues to scale across categories, brands, and channels, we are strengthening our front-end product judgment capability to improve product selection quality, sharpen early positioning decisions, and reduce low-confidence products entering development.

About the Role

We are hiring a Product Marketing Manager (Mid-level) to own product- and category-level market judgment for assigned product areas.

This role operates at the front end of the New Product Development (NPD) process, where early market and positioning decisions have the highest leverage. The focus is not on campaign execution or research support, but on helping the organization make clear, defensible decisions about what products to build, how to position them, and which opportunities are not worth pursuing.

This is a judgment-oriented PMM role with real accountability for early go / no-go recommendations and portfolio focus, operating under defined category and scope boundaries.

Core Responsibilities

• Own market and category-level understanding for assigned product areas across the product lifecycle, supporting informed product and portfolio decisions
• Conduct market research, competitive analysis, and user insight synthesis to evaluate new product opportunities and market fit
• Support early-stage product definition by clarifying target customers, core use cases, value propositions, and positioning logic
• Provide clear, evidence-based go / no-go recommendations during product selection and definition stages
• Define product positioning, key selling points, and differentiation prior to development commitment
• Establish pricing logic and commercial positioning rationale in partnership with cross-functional teams
• Translate product and technical concepts into clear, market-relevant language that supports cross-functional alignment and decision-making
• Create and maintain core product marketing deliverables, including market requirement summaries, positioning frameworks, and Feature–Benefit–Proof structures
• Collaborate with Marketing, Sales, and E-commerce Operations on go-to-market direction, including launch scope, channel focus, and success metrics
• Partner with Product Development, R&D, Supply Chain, and Quality teams to validate feasibility, cost structure, and execution constraints
• Support product launch planning by contributing market judgment and trade-off recommendations, not just research inputs
• Review post-launch performance to evaluate positioning effectiveness, go-to-market assumptions, and early lifecycle signals
• Translate post-launch learnings into recommendations for product iteration, portfolio pruning, or future product development
• Escalate initiatives when scope, complexity, or investment risk exceeds defined category-level decision thresholds

Requirements:
Qualifications

Experience

• Bachelor’s degree or above in Business, Marketing, Engineering, Economics, or a related field (or equivalent practical experience)
• 3–6 years of experience in Product Marketing, Product Management, Category Management, or closely related roles
• Experience working with consumer products, medical consumables, PPE, health & safety products, or comparable product categories
• Demonstrated ability to analyze markets, assess differentiation, and form clear product judgments

Skills & Ways of Working

• Comfort operating with incomplete information and taking responsibility for recommendations
• Strong written and verbal communication skills, able to articulate product logic clearly to cross-functional teams
• Ability to connect market insights to product scope, positioning, and commercial logic
• Willingness and ability to say “no” to product ideas and explain why

AI Tools & Augmented Decision-Making

• Comfortable using AI-powered tools as part of daily work, including market research, competitive analysis, and insight synthesis
• Able to apply AI tools to structure thinking, explore alternative hypotheses, and pressure-test product and market assumptions
• Experience building repeatable AI-assisted workflows to improve research depth, speed, and decision quality is a strong plus

Language

Fluency in written and spoken Chinese (Mandarin) is required
This role works closely with China-based product, operations, and supply-chain teams. Clear Chinese communication for documentation, alignment, and execution is a core requirement.

Benefits:
What We Offer

• Competitive, market-aligned base salary based on experience and scope
• Performance-based bonus tied to product and portfolio impact
• Comprehensive health, dental, and vision insurance
• 401(k) with employer match
• Tenure-based PTO and holidays
• Employee discounts on company products
• Potential business travel opportunities to China and Asia regions
• Visa sponsorship opportunities, including H-1B and employment-based Green Card sponsorship, for qualified candidates

How We Work

We value early clarity over late correction.

• Market insight is expected to inform decisions early
• PMM contributes judgment and recommendations—not just research
• Cross-functional collaboration is built on clear ownership and fast feedback
• Decisions favor learning speed and signal quality over excessive process

You will have:

• Clear ownership over market-facing inputs within defined scope
• Direct influence on product and go-to-market decisions
• Support when surfacing risks, misalignment, or low-confidence opportunities

Growth & Career Path

This role sits at the intersection of Product, Market, and Commercial strategy.

Strong performers may grow into:

• Senior Product Marketing roles
• Product Management roles
• Portfolio or segment ownership
• Broader product or go-to-market leadership roles

Advancement is based on impact, judgment quality, and consistency, not tenure.