Product Marketing Manager - Medical Devices - Kortrijk - ASAP Start - Freelance / CDI

An organisation in the healthcare technology sector is seeking an experienced Product Marketing Manager to lead go‑to‑market initiatives, launch planning, and lifecycle communication for its hardware and software products.

The Product Marketing Manager will be responsible for crafting compelling value propositions, building sales enablement tools, and ensuring all product information is communicated accurately across internal and external channels.

This position requires strong market insight, customer understanding, and cross‑functional collaboration with sales, product management, and communications teams.

Product & Lifecycle Communication

• Own all product communication activities across the full lifecycle (HW & SW), from launch through end‑of‑life/end‑of‑service.
• Ensure consistent and relevant value messaging aligned with commercial objectives.

Launch & Go‑to‑Market Execution

• Develop, manage, and implement global launch programs.
• Equip regional and channel teams with the tools needed for successful product adoption.
• Lead the global marketing plan for a designated product line.

Sales Enablement & Collateral

• Collaborate with sales teams to identify required sales support tools.
• Produce product collateral and messaging that communicate value to multiple stakeholder groups.
• Manage the creation, accuracy, and effectiveness of all sales assets.
• Lead monthly sales communications and support ongoing internal/external sales communication.

Digital & Regulatory Alignment

• Ensure accurate and up‑to‑date product representation on the company website.
• Validate all materials through the appropriate regulatory review processes.

Performance Measurement & Market Insights

• Measure the impact and effectiveness of enablement activities and materials.
• Track competitor activities and generate market insights to support decision‑making.

Qualifications

• Master’s degree preferred (Bachelor accepted).
• Minimum 5 years of experience in Product Marketing or a similar role.
• Experience in Healthcare, Medical Devices, or IVD is required.

Skills

• Excellent communication and cross‑functional collaboration skills.
• Ability to translate technical features into compelling value propositions.
• Fast learner with strong analytical thinking.
• Team‑oriented mindset with a structured, proactive approach.

Languages

• English required (additional languages are an advantage).

• Must hold a valid work permit (if non‑EU)
• Must hold a valid residence permit