Product Marketing Manager (m/f/d)

Your mission:
Checkmk is growing, and we’re looking for a Product Marketing Manager who’s ready to grow with us. We’re looking for an experienced and curious Product Marketing Manager to help define and shape how Checkmk shows up in the market. You’ll bring a deep empathy for IT professionals and the ability to connect their day-to-day pain to the strategic value Checkmk delivers.

In this role, you’ll craft and execute compelling positioning, messaging, and go-to-market strategies that resonate with IT admins, DevOps engineers, SREs, and infrastructure leaders. You’ll play a keyrole in driving awareness, adoption, and growth for Checkmk in a rapidly evolving market that’s critical to keeping the world’s IT backbone up and running.

If you’re passionate about turning technical strengths into real value, thinking from the user’s perspective, and cutting through the noise in an established market - this is your opportunity to make a meaningful impact.

Key Responsibilities:

• Craft powerful messaging and positioning that clearly articulates how Checkmk solves real pain for technical IT users - across infrastructure monitoring, observability, and automation.
• Develop and refine ideal customer profiles and personas, understanding the needs of IT administrators, system engineers, SREs, and DevOps professionals across industries.
• Be the voice of the user. Lead qualitative and quantitative research to uncover pain points and connect them to our unique product strengths and differentiators.
• Analyze telemetry and customer journey data to identify patterns, influence roadmap priorities, and improve onboarding and conversion paths.
• Build and scale go-to-market toolkits - from pitch decks and battle cards to value frameworks, competitive intel, and feature launch packages.
• Collaborate cross-functionally with product, engineering, sales, and demand generation to ensure alignment in messaging, launch readiness, and content strategy.
• Influence product strategy with insights from the market, customers, and competitive landscape - especially across open-source and commercial observability solutions.
• Partner on pricing and packaging strategies that reflect value for different user and buyer personas, driving adoption across Checkmk editions.
• Represent Checkmk in the market with thought leadership content, event presentations, and community engagement.

Your profile:
• 5+ years of experience in product marketing or technical GTM roles (e.g., Sales Engineering, Solutions Consulting) in B2B software targeting technical audiences such as IT admins, DevOps engineers and system engineers.
• Demonstrated ability to translate complex technical concepts into clear, value-oriented messaging tailored to technical users and decision-makers.
• Deep empathy for end users - you're comfortable interviewing IT teams, analyzing usage behavior, and turning insights into action.
• Strong understanding of the IT infrastructure and monitoring landscape - or a proven ability to ramp up on new technical domains quickly.
• Excellent written and verbal communication skills in English; ability to develop content that resonates across personas and formats. German proficiency is a plus.
• Strategic mindset with a bias for action - comfortable taking initiative and making bold calls in a dynamic, fast-paced environment.
• Experience working cross-functionally with product, engineering, and sales to shape roadmap direction, launch strategy, and product adoption.

Why us?:
• The chance to make a decisive impact and shape the future of a dynamic, fast growing tech company while growing with your tasks and responsibilities
• Flexible and family-friendly working conditions in a stable environment
• With the wide range of sports and wellness offers from Wellpass, you can choose from over 9,000 sports and wellness offers
• An agile team that embodies autonomy and fast decision making within flat hierarchies
• A unique corporate culture where we emphasize equality, diversity and inclusion
• A wide range of education and training opportunities
• Fully remote work or high flexibility between mobile work and an office in one of the most beautiful, central district of Munich
• An attractive salary
• Regular onsite events of all sorts (Company Outings, Team events, Checkmk Conference, Conference After Party and more) in a familiar atmosphere

Interested? Then contact us now!
You can get insights about working@checkmk at: www.kununu.com/de/checkmk