Product Marketing Manager

Details of the Role

• Location: Remote (preference for UTC-6 to UTC+5).

• Type of work: Full-time (contractor or employee depending on circumstances).

• Level: IC4 or above.

• Team: You'll work closely with Sales, Operations, and Product. This is a senior individual contributor role with meaningful ownership and cross-functional influence.

• We're a remote company, we prefer asynchronous communication over meetings.

The company

MUI's story began in 2014 with Material UI, the most successful React implementation of Google's Material Design.

Today, MUI is a fast-growing startup of 40+ people, building a world-class ecosystem of React UI libraries and tools used by millions of developers every month.

Our open-source libraries include Material UI, Base UI, and Joy UI, complemented by advanced components through MUI X (Data Grid, Charts, Date and Time Pickers, Tree View), and products such as Toolpad and Design Kits.

Learn more about MUI's products in this blog post: An introduction to the MUI ecosystem.

The culture

MUI is a fully remote, globally distributed team.

We rely on asynchronous communication, deep written collaboration, and a culture of ownership. Transparency is central to how we operate - almost everything we do is public.

Each person at MUI defines and drives their own work, while staying tightly aligned with company goals.

For additional details about the culture, you can check our careers and about pages and also our public Handbook.

Why we're hiring

MUI has one of the largest developer footprints in the React ecosystem, millions of developers use our open-source libraries every month, and our commercial products (MUI X Pro and Premium) are growing. But our marketing function is, by design, still nascent. There is no structured go-to-market motion, no competitive positioning framework, and no sales enablement infrastructure. Our Sales team is closing Enterprise deals - but without the upstream support that should be making their pipeline richer and their conversations sharper.

We're hiring our first Senior Product Marketing Manager to build this from the ground up.

This is not a role to optimize an existing marketing engine. It's a role to design and build one at a company that moves fast, values ownership, and won't slow you down with process. You'll define how MUI X is positioned in the Enterprise market against real competitors (AG Grid, Bryntum, and in-house alternatives), equip our Sales team with the tools to win those conversations, and develop a GTM approach that turns our enormous organic developer reach into a qualified commercial pipeline.

The mandate:

• Establish MUI X's positioning and messaging in the Enterprise market - and ensure Sales can articulate them in every deal.

• Generate a qualified pipeline that accelerates Enterprise growth.

• Build the marketing foundation - processes, playbooks, and infrastructure - that will scale with the business.

Why this role is exciting

• You'll be MUI's first Senior PMM, with a genuine blank canvas and direct influence over how one of the world's most widely used developer tools is positioned commercially.

• You'll work at a genuinely interesting intersection: a massively loved open-source product, a growing Enterprise commercial motion, and a competitive landscape with real differentiation to develop and own.

• Your work will be visible immediately - what you write and build will show up in how Sales pitches, how Product ships, and how customers choose us over the competition.

• You'll have a direct line to the CRO. Strategies you develop will be heard, discussed, and acted on — not buried in committee or filtered through layers of management.

• You'll operate in a fully remote, high-trust, async-first culture where ownership is real, bureaucracy is minimal, and the people you work with are deeply technical and opinionated in the best way.

The role

You'll own MUI's product marketing function end-to-end. There is no existing playbook - you'll build it. You'll develop a strategy, align it with Sales and Product, and execute it yourself. This role is for someone who is as comfortable writing a positioning document as they are running a competitive teardown or briefing an AE before a critical call.

Positioning & messaging

• Own and evolve MUI X's positioning and messaging, with a primary focus on the Enterprise market.^

• Develop differentiated narratives that directly address the core buying conversation: MUI X vs. AG Grid, Bryntum, and the ever-present "we'll build it in-house" alternative.

• Craft messaging for multiple buyer personas - the frontend engineers who evaluate, the tech leads who recommend, and the engineering managers, VPs, and CTOs who approve budgets.

• Translate product capabilities (Data Grid, Charts, Date & Time Pickers, Tree View) into clear value narratives tied to productivity, time-to-market, and total cost of ownership.

• Ensure consistent positioning across the website, sales materials, campaigns, and product launch communications.

Sales enablement

• Build MUI's sales enablement foundation from scratch: battle cards, competitive positioning docs, objection-handling guides, pitch decks, ROI frameworks, and case study templates.

• Work closely with AEs to understand where deals are won and lost - and create materials that directly address those moments.

• Define ICP and buyer journey maps that give Sales a sharper lens on who to prioritize and how to engage them at each stage.

• Translate product releases and roadmap highlights into sales-ready narratives that AEs can use in active deals.

Go-to-market & product launches

• Lead GTM planning for major MUI X releases and commercial initiatives - define the plan, align stakeholders across Sales, Product, and DevEx, and drive execution end to end.

• Create launch-ready assets: website copy, release communications, announcement emails, and supporting sales materials.

• Work with Product to ensure launches are framed for commercial impact, not just developer awareness.

Market & competitive intelligence

• Build and maintain a competitive intelligence function: track AG Grid, Bryntum, and other alternatives; understand how they position, price, and win deals.

• Synthesize customer and market insights into actionable recommendations for messaging priorities, roadmap input, and GTM decisions.

• Establish a regular cadence for feeding competitive and customer intelligence back to Sales and Product.

Demand generation & pipeline contribution

• Design and execute campaigns that generate a qualified pipeline for the Sales team, with a focus on Enterprise buyers.

• Partner with Sales and Ops to define lead qualification criteria and establish tight feedback loops between marketing activity and sales outcomes.

• Own and track key funnel metrics: marketing-sourced pipeline, conversion rates, cost per qualified opportunity, and return on marketing investment.

• Lead performance campaigns across relevant channels (Google, LinkedIn, developer communities); run experiments and optimize based on data.

Who we're looking for

Required

• 4-6 years of experience in product marketing or growth marketing, with meaningful time spent in B2B SaaS.

• Demonstrated experience building marketing programs from scratch - not just inheriting and optimizing existing infrastructure.

• Experience marketing technical products to engineering audiences: developers, tech leads, engineering managers, and technical executives.

• Strong ability to develop positioning and messaging independently - you can write a sharp, differentiated positioning document without waiting for a brief.

• Proven track record of generating qualified pipeline for Sales teams, with clear examples of measurable impact.

• A "manager of one" mentality: you define your own priorities, build your own plans, and execute without needing constant direction or oversight.

• Excellent written communication skills in English - at a level that earns the trust of a developer audience.

• Comfortable operating in a fully remote, async-first environment with minimal process and high ownership.

Nice to have (but not required)

• Experience at a developer tools company, open-source business, or infrastructure software company.

• Familiarity with product-led growth (PLG) models - particularly the challenge of converting free or community users into commercial customers.

• Hands-on familiarity with frontend development or React. You don't need to be an engineer, but you need to understand the audience you're speaking to.

• Experience as the first or only PMM at a company.

• Familiarity with marketing automation and CRM tools (e.g., HubSpot).

Benefits and compensation

We offer competitive compensation commensurate with your experience level and location and are prepared to pay top market rates for someone who can clearly exceed the role's expectations. You can find the other perks and benefits on the careers page.