Product Marketing Manager (Content & SEO)

Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime.

We achieve this because of our extraordinary people, experts with deep knowledge of their destinations. For over 120 countries worldwide, and across each of our brands – Tours, Cruises, Villas, Yachts, Jets, and Air.

To learn more about Kensington, visit kensingtontours.com.

About the Role

We’re looking for a forward-thinking Product Marketing Manager (Content & SEO) to lead our organic visibility across traditional search engines and emerging AI-driven discovery platforms. This role sits at the intersection of SEO, content strategy, and AI-first search. You’ll shape our search and answer ecosystem presence, optimizing for both traditional search engines and emerging generative and conversational platforms.

This is a strategic role, ideal for someone who understands both the fundamentals of SEO and the rapidly evolving world of AEO/GEO. You’ll use data, structured content, and modern optimization frameworks to drive qualified traffic and high-intent leads from non-paid sources.

You will lead strategy, create exceptional briefs, partner with writers, and guide development teams on structure, schema, and site architecture.

What You’ll Lead

Organic Growth & AI-Driven Discoverability

• Build and execute a unified strategy across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).

Strategic Content Planning

• Develop highly detailed, data-backed content briefs for writers and editors.

• Define the topics that matter, the structure they need, and the schema that supports them.

• Build robust editorial calendars tied to demand signals for each travel vertical.

Optimization & Metadata Excellence

• Lead keyword, topic, and intent research with both SEO tools and AI.

• Write strategic meta titles, meta descriptions, and structured data to improve rankings, CTR, and answer box visibility.

Site Architecture & Internal Linking

• Partner with UX and development to optimize site structure, URL frameworks, navigation, and internal linking for topical authority.

Data Analysis & Insights

• Own dashboarding and performance reporting using SEMrush, GA4, GSC, Looker Studio, and Amplitude.

• Provide monthly “so what” insights that translate data into clear business outcomes.

Cross-Functional Collaboration

• Work closely with content, development, UX, data, and creative teams.

• Guide writers with briefs, support dev with schema and structure, and align priorities across the organization.

What success looks like

• Growth in organic traffic (sessions and share of total visits)

• Increase in qualified leads from non-paid channels

• Improvement in organic CTR and keyword visibility across key categories

• Authority and visibility in AI-driven search results (AEO/GEO impact)

• Content production velocity and optimization quality (brief-to-live efficiency)

Qualifications

• 7+ years of hands-on Content and SEO experience (AEO/GEO exposure preferred)

• Bachelor’s degree in content, marketing, business, or a related discipline

• Proven track record of growing organic traffic and lead generation

• Experience using tools such as GA4, GSC, Ahrefs, SEMrush, Screaming Frog, ChatGPT/Perplexity, Amplitude, Adobe Analytics, or similar

• Familiarity with schema markup, page experience signals, and content modeling.

• Strong writing and editing skills, especially for metadata, briefs, and strategic content direction.

• Comfortable presenting performance results and strategic recommendations to stakeholders.

We thank all candidates for their interest however only those selected for an interview will be contacted.