Product Marketing Manager, Codex Growth

About the Team

The B2B Marketing team contributes to OpenAI’s broader mission of ensuring responsible and widespread adoption of artificial intelligence. We are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Growth, Sales, Research, Comms, and Design teams to create a cohesive customer experience across all our channels.

About the Role

We’re looking for a Product Marketing Manager focused on growth to help expand adoption and usage of Codex.

Codex is rapidly becoming an essential AI collaborator for developers. This role focuses on accelerating that adoption by driving full-funnel growth — from building global awareness through brand campaigns to acquiring new users through performance marketing and increasing retention through in-product engagement.

You will own growth marketing initiatives across Codex, working across marketing, product, and growth teams to design and execute campaigns that bring developers into Codex and help them succeed once they start using it. This role blends product marketing, growth strategy, and developer ecosystem fluency.

This is an ideal role for someone who understands how developers discover and adopt new tools, has run multi-channel growth campaigns, and is equally comfortable shaping a billboard campaign, launching paid acquisition programs, or driving in-product lifecycle engagement.

You’ll be responsible for:

• Drive Codex user growth end-to-end: Own marketing programs that increase awareness, acquisition, activation, and ongoing usage.

• Lead top-of-funnel brand campaigns: Develop large-scale awareness programs across channels such as out-of-home, TV, influencer partnerships, developer creators, and event sponsorships.

• Execute performance marketing initiatives: Run lower-funnel campaigns across paid social and digital channels that drive measurable developer acquisition and product adoption.

• Own in-product growth campaigns: Partner with Product teams to deliver lifecycle programs including email, onboarding journeys, announcements, and in-product messaging that deepen engagement and retention.

• Define channel strategy and measurement: Determine which growth channels to invest in, establish success metrics, and continuously optimize campaign performance.

• Engage the developer ecosystem: Work directly with developer influencers, creators, and communities to amplify Codex adoption and credibility.

• Collaborate cross-functionally: Partner closely with Product Managers, PMMs, Growth & Measurement teams, Design, and external agencies to execute integrated campaigns.

• Translate product moments into growth opportunities: Turn launches, feature releases, and developer momentum into scalable acquisition and retention programs.

We’re looking for someone with:

• Have 14+ years of experience in growth marketing, product marketing, or developer marketing roles.

• Have led multi-channel growth campaigns spanning brand, performance, and lifecycle marketing.

• Have experience marketing developer tools, infrastructure products, or technical platforms.

• Are deeply plugged into the developer ecosystem—including AI coding tools such as Codex, Claude Code, Cursor, and similar platforms—and actively follow developer conversations across communities like X.

• Understand how developers evaluate and adopt new tools and actively follow the developer ecosystem.

• Are comfortable working across channels including paid social, influencer programs, events, and out-of-home campaigns.

• Have strong analytical instincts and experience defining success metrics and measuring campaign impact.

• Can collaborate effectively across Product, Marketing, Growth, and Design teams in fast-moving environments.

• Combine creative campaign thinking with operational rigor and execution.

• Are technically curious and comfortable engaging with developer workflows and AI-powered coding tools.

Workplace & Location

This role is based in San Francisco, CA, with a hybrid schedule of three days per week in the office.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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