Product Marketing Manager

Join our mission to provide governments with exceptional experiences so they can do the same for their communities!

What do we do?💥

We empower governments to deliver exceptional citizen experiences.

Check out our ‘About Us’ page for a deep dive into our product and what makes us exceptional.

How will you help us make an impact? 👩‍💻👨‍💻

Reporting to the VP, Marketing the Product Marketing Manager will translate product direction and capabilities that demonstrate clear positioning and value to Public Sector customers.

We are looking for a research-oriented, disciplined Product Marketing Manager who deeply understands product marketing as a function and has demonstrated capabilities to navigate an industry with complex buying cycles and RFP & procurement-driven evaluations. This also requires strong internal alignment with cross-functional teams including but not limited to Product, Sales, & CX to support with platform and solution positioning as well as mid-to-late deal progression.

As our solution footprint expands, Product Marketing must ensure clarity and execution discipline across launches. You will work closely with Product and Revenue leadership to ensure new capabilities are introduced with discipline and measurable impact. You understand how to leverage AI and contemporary tooling to improve research depth, insight quality and workflow efficiency. As a result you have demonstrated abilities using Gen AI Platforms (ChatGPT, Claude, Perplexity etc.), Gong, Clay, Loveable, Gamma, Storylane, and RFP automation platforms in ways that optimize and transform ways of working.

As a Product Marketing Manager at Clariti, you’ll get to own:

Positioning and Market Narrative

• Own and evolve solution-led positioning, translating product capabilities into outcome-focused messaging for CIOs, Community Development Directors, and operational leaders.

• Monitor market trends, regulatory changes, and buying patterns to guide positioning, messaging consistency, and competitive intelligence.

• Capture voice-of-market insights (sales calls, RFPs, win/loss reviews, customer conversations) to build differentiated narratives for local government ICPs.

Sales Enablement for Local Government

• Translate product roadmap updates into clear internal and external communications and enablement materials.

• Build structured enablement and objection-handling frameworks addressing technical, governance, security, and ROI concerns.

• Lead win/loss analysis and feedback loops to continuously improve sales effectiveness.

Commercialization & Launch Discipline

• Define packaging, positioning, and launch strategy for new capabilities across the Clariti product portfolio.

• Coordinate launch readiness across Sales, Marketing, Product, and Customer Success to ensure effective delivery and support.

• Track launch success through adoption, pipeline influence, win rates, and early customer outcomes, refining messaging post-release.

Mid-to-Late Stage Deal Acceleration

• Analyze deal progression to identify friction points and develop tools addressing procurement, implementation, and operational concerns.

• Formalize customer proof points and outcome-driven narratives to support late-stage deals.

• Ensure roadmap communication is credible, clear, and appropriately positioned for buyers.

Product Marketing Systems and AI Fluency

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• Extract structured buyer insights from sales conversations and qualitative feedback.

• Accelerate competitive research, battlecard creation, and value proposition testing.

• Improve workstream efficiency and outcomes by building and using AI-supported systems.

What do you bring to the team? 🧠

• Proven experience supporting complex, multi-stakeholder sales cycles, including municipalities or counties, with familiarity in RFP-driven procurement, compliance requirements, security reviews, and long evaluation cycles.

• Demonstrated ability to support technically and operationally complex deals, building enablement that addresses technical architecture, financial justification, governance scrutiny, and procurement concerns.

• Skilled in creating clear, differentiated messaging grounded in real customer and practitioner language.

• Experience establishing structured product marketing programs, including win/loss analysis, launch readiness frameworks, measurable success metrics, and high-quality sales assets (decks, battlecards, RFP content, and launch materials).

• Analytical and structured thinker comfortable working with pipeline data, conversion metrics, and deal progression insights to identify friction and improve messaging and enablement.

• Able to challenge views productively and educate to bring rigor to positioning, narratives, and go-to-market strategy.

• Strong systems thinker who builds repeatable processes and scalable frameworks.

• Practical experience applying AI and modern tooling (e.g., generative AI research platforms, conversation intelligence tools, enrichment systems, and enablement platforms) to improve research quality, workflow efficiency, and market insight generation.

Bonus Points 🎉

• Previous experience in GovTech or with Public Sector customers supporting complex, multi-stakeholder sales cycles, including municipalities or counties, with familiarity in RFP-driven procurement, compliance requirements, security reviews, and long evaluation cycles.

• Strong knowledge of the Salesforce ecosystem, including platform architecture, configuration limits, and extension models relevant to solution positioning and sales cycles.

What’s in it for you?🫵

We invest in and empower our team members with competitive compensation packages, well deserved time off and benefits to keep you and your family healthy! *

💰 The base salary range for this role is expected to be between $105-130k CAD based on the candidate’s skills, experience, and qualifications while considering internal pay equity and our broader pay philosophy. 💰

If you have questions about compensation as we move through the process, we’re happy to discuss further.

*Benefits depend on employment type (full-time, part-time, contract, etc).

Things to Note 📝

Background checks - Because our customers trust us with sensitive information, we require all successful candidates to undergo comprehensive background checks before joining our team. We focus strictly on global sanctions and criminal offences that are directly relevant to employment at Clariti, and follow all applicable privacy and human rights legislation.

Travel- Although we operate as a remote company, all roles are expected to participate in occasional travel for in-person company-wide or departmental meetings, typically 1-2 times per year. Additional travel requirements specific to the role, if any, will be outlined in the job description.

We're committed to building an inclusive culture where our team members take ownership over projects, tasks, and outcomes; bring a growth mindset to drive continuous learning and self-development; have the ability to communicate courageously in a direct but respectful way; and are customer-focused by keeping the customer at the heart of decision-making. It’s the diversity of our team that helps us make better decisions, by leveraging the diversity in thought & experience across to create impactful solutions as we explore new paths & challenges as we grow. We’re working to create a workplace and team that is as diverse as the communities we serve. We welcome and encourage candidates of all backgrounds to apply.

Questions? We are here to help

If you require accommodations in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in our hiring process for any reason, please direct your questions to [email protected] and we’ll be happy to support you.