Product Marketing Manager

i tsme® has fundamentally changed how people lead their digital lives in Belgium , but we are not stopping there! Do you want to be a driving force to help expand on this success story as part of a talented team that is making a positive impact on society? Then keep on reading, you’ll probably like what you’ll see. We are itsme®, one of Europe’s fastest-growing scale-ups , counting 100 team members and growing. Our mission: providing a state-of-the-art digital identity solution to all people, enabling them to interact securely in the digital space. Now, only five years after being founded, close to 8 million citizens use the itsme® app , to identify themselves and sign documents online. Starting in Belgium, we successfully launched the itsme app in 17 European countries, with the ambition of becoming an internationally leading player . We are looking for a dynamic and strategic product marketing manager to lead and elevate our product marketing efforts. This role will be crucial in driving go-to-market strategy, positioning, messaging, and commercial execution, and vital in the overall success of itsme® in Belgium and abroad. What your job looks like Go To Market strategy: Collaborate with the product team, and support in preliminary discussions by defining market problems, conducting win/loss analysis, and analysing the competitive landscape. Develop compelling sales tools, training materials, and customer-facing collateral. Work closely with other cross-functional teams, including sales and customer success, to ensure cohesive strategies and execution. Product positioning and messaging: Craft clear and compelling product positioning and messaging that resonates with target audiences and drives market demand. Develop and maintain positioning and messaging frameworks that enable other teams, such as Jobs-To-Be-Done, Personas, Ideal Customer Profiles and message maps. Develop and maintain a deep understanding of customer needs, market trends, and competitive landscape to inform product messaging and positioning. Create and manage a consistent and effective product story across all marketing channels and touchpoints. Demand Generation and Growth: Partner with the demand generation team to develop and execute marketing campaigns that drive awareness, engagement, and pipeline growth. Track and analyse key performance metrics to measure the effectiveness of product marketing initiatives and optimise strategies for continuous improvement. Support regional marketing teams with tailored strategies and materials to drive local market success. Customer Advocacy and Engagement: Build strong relationships with key customers to gather insights, testimonials, and case studies that highlight the value and impact of itsme®. Develop and execute customer engagement programs that enhance customer satisfaction, retention, and advocacy.